Hynes Convention Center

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Hynes Convention Center June 21-22, 2008
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Our Inaugural 2007 Health Fitness Expo was a
huge success!
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My sisters and I learned a great deal about
health and health care technologies. One of us
scheduled a visit to her PCP as a result of the
expo. The three of us have signed up for two
fitness classes at the Newton/Wellesley Wellness
Center (we had no idea the hospital offered
fitness classes). We also received very generous
samples of skin products from CVS which we love.
Thank you again, and we hope this Expo will be
repeated and enlarged next year.
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Boston is a Top Market for People with Healthy
Fit Lifestyles

• In 2004, Mens Fitness magazine ranked Boston as
  one of the fittest cities in the country (7).
• In 2002, Ladies Home Journal ranked Boston as one
  of the top cities for a healthy lifestyle (9).
• In 2006, FitPregnancy magazine ranked Boston as
  one of the top cities in which to have a baby
  (2).
• In 2005, Sperlings ranked Boston as one of the
  top cities for seniors (8).
• In 2006, Child magazine ranked Boston as one of
  the top cities for families (9).
• In 2004, Mens Health magazine ranked Boston as
  one of the top cities with the best abs (4).
• In 2005, the American Podiatric Medical
  Association ranked Boston as one of the best
  walking cities (5).
• In 2005, U.S. News World Report ranked the best
  U.S. health plans. Four of the Top Five, and six
  of the Top Ten are based in Massachusetts.

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2007 Attendee Demographics
AGE 18-24 19 25-34 20 35-44 20 45-54 23 55
-64 13 65 5 GENDER Male 36 Female 64 D
id you bring children to the Expo? Yes 26 No 74
County of Residence Suffolk 33 Middlesex 30
Norfolk 12 Essex 11 Worcester
4 Plymouth 4 Bristol 3 Other 3
Total Annual Household Income Less than
20,000 13 20,000-35,000 12 35,000-46,000 12
46,000-50,000 8 50,000-75,000 15 75,000-
100,000 17 No Answer/Unknown 23 ETHNICITY Whit
e 61 African-American 12 Asian 12 Hispanic
7 Other 8 How did you learn about the
Expo? 7NBC Advertising 39 7NBC
News 24 Friend/Neighbor/Relative 7 Boston
Metro Newspaper 5 CW56 Advertising
4 WHDH.com 4 Other 17
Why did you attend the Expo? Activities 27 Medic
al Information 25 Other 21 Health
Screenings 14 7News Personalities
8 Celebrities 5 Did you come to the Expo
this year Because of the sponsors? Yes 46 No 54
Would you come back to the Expo next
year? Yes 95 No 5
Let me simply say I have never done a show with
such absolute perpetual "slammed to the
wall"intensity as we had. We screened over 500
people in two days and we are now busy unraveling
sheer pandemonium.  I wish we had two booths
and two teams screening.. A great success and
clearly very impressive numbers. Let us know what
you anticipate for dates next year so we can plan
it in our schedule, which I am developing two
years out at this point. G. Arthur Joy ,
Horsley Eye Center
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Established Success

• NBC stations have an established track record of
  conducting successful health expos across
  the country
• Los Angeles KNBC
• Chicago WMAQ
• Philadelphia WCAU
• San Francisco KNTV
• Washington, DC WRC
• Dallas KXAS
• Miami WTVJ
• Sacramento KCRA
• Seattle KING
• Raleigh-Durham WNCN
• Columbus WCMH
• Providence WJAR

I am amazed at all your staff at the expo.
Unbelievable. The talent was so down to earth,
your staff was amazing, the volunteers were
professional... I have a new perspective on your
stations now. Not to mention, it was very
resourceful and fun for my kids!!!!   Thank
you!!!!!!!!!!!!!!
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Sponsorship Opportunities

• Your Business or Company can provide content
  and sponsorship of Key Expo Sections
• Wellness Pavilion An integrative approach to
  disease prevention and wellness through a
  natural approach to medicine.
• Allergy Asthma resources for adult and
  childhood asthmatics, information about
  current studies indicating how avoidance measures
  can decrease symptoms and reduce the need
  for medication.
• Mens and Womens Health - Current innovations
  in the care and treatment that are unique to
  both sexes.
• Healthy Kids Addresses the epidemic of
  childhood obesity and ways to a healthier
  lifestyle.
• Diabetes - Partner with WHDH-TV in fighting
  diabetes.
• Advanced Dentistry Whiter, stronger teeth plus
  new painless techniques.
• Nutritional Essentials A guide to healthy
  eating habits.
• Financial Health Pavilion Banking, retirement,
  insurance more.

I am a 27 year old who went to the expo with my
70 year old grandmother, and my 56 year old
mother, and we all found something to do at the
expo!!!! I can't thank you enough, I am ecstatic
and can't wait until next year... I love your
anchors and reporters, and your staff was so
professional. thank you.
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Custom Sponsorships Interactive Opportunities

• Sponsor an existing activity zone or let us
  create an original concept, especially designed
  to create excitement for your brand or product!
• The possibilities are unlimited.
• Healthy Cooking Stage
• Fitness Dance Classes
• Extreme Sports
• Pet Pavilion
• Golf Simulator
• Yoga Demonstrations
• Scuba Tank Diving Experience

WOW!  What an amazing experience!  My 9 year old
son, Evan, and I had a terrific Saturday at the
Expo.  There were interests for both of us and
Evan just loved being on the Weather Board! I
also want to thank the many health professionals
who were at the expo.  My healthcare coverage
application has been filed and it is a huge
weight off my shoulders.   I am so glad the event
was such a success and I understand it will now
be an annual expo.  Bravo!!
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The event was a fantastic success for us.  We
talked to thousands of people about our insurance
plans, helped about 100 people actually apply for
Commonwealth Care, painted hundreds of kids
faces.  And, Sunny our mascot was recruited to
appear on the weather forecast Sunday
morning.were very happy. - Harry Castleman,
Boston Medical Center HP
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Program Guide

• Health Fitness Expo partners will receive
  exposure in our full-color, glossy program
  guide.
• All event attendees receive a free copy.
• Programs designed to be utilized during and
  after the event, filled with health-related
  information, event guide and map of the floor.
• Health-focused, full color, high-quality
  magazine that is professionally designed.
• Online visitors can download the program
  guide prior to visiting the expo.
• 12,000 program guides were distributed in
  2007, and well double that to 24,000 for 2008!

Just wanted to take a moment and say what a great
event you and your team organized.  It was just
terrific.  Hopefully, we can partner up for
future events.  Please add us to the list for
next year.  - Beverly Jarosz, Director of
Special Events, Lupus Foundation of New England
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Event Media Coverage
BROADCAST 1,600 promotional announcements will
air on WHDH-TV from May 1 June 22. 1,500
promotional announcements will air on CW56 from
May 1 June 22. Based on 2007 promotional
schedule CABLE 1,400 promotional announcements
will air on WeatherPlus from May 1 June 22.
Based on 2007 promotional schedule OUTDOOR Outdo
or advertising of various shapes and sizes all
around Boston, promoting the FREE Health
Fitness Expo at the Hynes Convention Center
including a billboard on the 93S Expressway and a
banner on the NBC7 Studio Building in Government
Center.
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Event Media Coverage
PRINT 270,000 Boston Metro newspapers will be
distributed each day for 10 days prior to the
event, each containing full content/articles
related to the Expo. Based on 2007 actual
distribution Thousands of Health Fitness Expo
posters around the city of Boston.
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Turn Key Process

• Sponsors will be guided in every aspect of the
  show with Network Events Inc.
• With decades of experience, NEI is a leader in
  the field of events for broadcasters, which will
  assist you in maximizing your experience at the
  Health Fitness Expo.

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Summary of Benefits
Participants in the Health Fitness Expo are
viewed by the public as leaders in their field!