Unit 5 Advertising

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Unit 5 Advertising

• Brainstorming
• 1. What is advertising?
• 2. Whats the function of advertising?
• 3. Do you like advertising? Why?

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• What message does this picture convey?

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Commercial ads
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Public good ads(non-profit ads)
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Discussion What are the advantages and
disadvantages of advertising?
Advantages Disadvantages

Can lead people to buy the wrong products
Can make teenagers want things that are bad for
them Can be ugly and noisy

• Help customers find good product
• Help companies make money
• Can be used to inform people about important
  issues

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Listening listen to the tape and underline
advantages and disadvantages mentioned in the
text.
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Reading read the text carefully and answer the
following questions.

• Why is advertising popular?
• How does advertising help consumers and
  companies?
• What is the basic principle behind
  advertisements?
• Why do advertisers often have to work hard to
  attract peoples attention?
• What is a bait-and-switch ad?
• How can we protect ourselves from misleading ads?

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• Why is advertising popular?

Advertising is popular because it can increase
profits and because many of the advertisements
are entertaining.

• How does advertising help consumers and companies?

Advertising helps consumers find out about new
products and helps companies introduce new
products. It also helps companies sell more
products.
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• What is the basic principle behind advertisements?

Advertisements help/allow companies to influence
the choices customers make by associating the
product with the customers needs.

• Why do advertisers often have to work hard to
  attract peoples attention?

Advertisers often have to work hard to attract
peoples attention because customers see so many
ads every day.
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• What is a bait-and-switch ad?

It is an ad that cheats the customers by showing
them one product and then giving them another.

• How can we protect ourselves from misleading ads?

We can protect ourselves from misleading ads by
learning how to analyze ads.
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Multiple choices

• 1. What are the functions of advertising except
  _______?
• A. Introducing consumers good quality products.
• B. Always reducing the price of goods.
• C. Promoting sales of the products
• D. Making people aware of some social problems.

B
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• 2. Whats the main idea of the passage?
• A. It tells us how advertising is made.
• B. It advises people not to believe in
  advertising completely.
• C. Ads work very well in every product.
• D. The classification of ads and their features
  and functions.

D
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• 3. According to the passage, what is a good ad?
• A. The ad which is made with a lot of money.
• B. The ad with a grand picture and good sound.
• C. The ad with pop stars as their spokesmen.
• D. The ad which can deeply move the audience in
  feelings.

D
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• 4. Whats the meaning of get their message
  across in the 3rd paragraph?
• A. to make their ads defeat others.
• B. to make their ads more beautiful.
• C. to make their ads widely accepted by the
  audience.
• D. to explain to the readers the definition of
  their products.

C
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True or False

• 1. The majority of people think advertising is
  fun.
• 2. To attract more audience, advertising should
  be made as beautiful as possible.
• 3. Good advertising can influence customers to
  make choices.
• 4. The best ad is the one with the largest amount
  of money spent on it.
• 5. All ads are used to promote a product or to
  increase a companys profits.
• 6.It is clearly known that ads work very well.

F
F
T
F
F
F
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Task suppose you are one advertiser, please
cooperate with your partners to design an ad for
one product. You can choose words or picture or a
combination of them to design your advertisement.
Make sure that the audience should be deeply
moved and that they want to buy the product.
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