The business of communicating Delivering value for money

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The business of communicatingDelivering value
for money
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Setting the scene at HF

• Total net spend on Communication is around 600k
  per year including staff costs
• Zero budget for campaigns and corporate
  marketing
• Yet..
• Still produce a fortnightly newspaper for
  residents
• One of the highest resident informed ratings in
  London
• Overall informed ratings up 11 in 2008
• Resident satisfaction up 10 in 2008

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Setting the scene at HF
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Comms strategy
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HF News communitypaper first, councilpaper
second

Distribution 75,850 (ABC verified) 80
advertising is private Carries public notices 80
editorial non council
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High (and growing) reader satisfaction
Media and Reputation Survey 2007 and 2008,
commissioned by Westminster City Council, carried
out by Facts International, typically 605
telephone respondents
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Contributing to overall informed ratings
Reputation dashboard (Reputation Media Survey
2007 2008)
Highest authority score
lowest
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HF now in top 5 nationwide forresident
satisfaction
Annual Residents Survey results 2007 and 2008,
MORI methodology, typically 1,200 surveyed.
Results benchmarked to 2006 BVPI data
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HF News lowering communication costs
Advertising revenue per edition vs costs
000
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And a dedicated website

• Opens up less formalways of engaging with
  residents
• Enables Council to deliverenhanced community
  portal services
• Increased interaction with residents chance to
  twitter
• Future revenue from advertisingand sponsorship