Museums%20best%20practices

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Museums best practices
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Perspective and methodology of the analysis

• Qualitative rather than quantitative
• Major aspects analysed
• interactivity with the user
• direct and easy navigation
• Tailored content (focusing on the quality and
  functionality of the content)

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Market value of public on-line cultural services

• keys to success for on line user-oriented
  services
• tailored content (focusing on the quality and
  functionality of content, for specific groups of
  users)
• interactivity (user involvement and
  participation)
• community (targeting interests specific
  audiences and promoting communication and
  exchange of information)
• joined up services (add additional integrated
  services to enhance users satisfactions and
  fostering loyalty to the web site)
• ( Source Creating e-Value August 2000- DCMS)

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Cultural institutions and the WWW
Publish Interact Transact Integrate
Webcasting Collection Contextualised Information News/Current Information Structured/ dynamic Information Static pages Personalisation Engines Searchable Dbs Educational resources Discussion Forum Online Forms Feedback/Enquiries Search function Email Contact Pay-per-view Licensing/ Subscription Ticketing Online Shop Membership/ Donation Within organisation With other organisations With Intermediaries With end-users
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Publishing museums web sites just a few
examples

• USA
• The Museum of modern art http//www.moma.org
• Italy
• Istituto e Museo di Storia della Scienza di
  Firenze http//galileo.imss.firenze.it
• Museo della Scienza e tecnica Leonardo da Vinci
  di Milano http//www.museoscienza.org/

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Interactive museums web sites just a few
examples

• USA
• The Metropolitan Museum of Modern Art
  http//www.metmuseum.org
• France
• Musée du Louvre (educational section)
  http//www.louvre.edu

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MOMA home page
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MOMA web site main features

• Excellent features
• Easy and direct navigation
• Big collection and many online exhibitions
• educational resources
• e-commerce applications of its store
• Not Excellent features
• No search through the collection
• Only in English

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Museo scienza e tecnica Leonardo da Vinci
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Museo Leonardo da Vinci web site main features

• Excellent features
• Virtual navigation with some interactive features
• Easy navigation
• Some interesting educational resources
• Multilingual site (Italian, English and French)
• Agreement with Amazon for on-line purchase of
  related publications
• Useful international links
• Not Excellent features
• Interactivity could be enhanced only mailing
  list and virtual tour
• No searchable database

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Istituto e Museo di storia della scienza di
Firenze
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IMSS web site main features

• Excellent features
• Good integration of a thematic museum and its
  library
• Searchable database for the Library
• Thematic online exhibitions in the museum section
• Experimentation of wap services
• Not Excellent features
• Weak Interactivity
• Library section is only in Italian
• NO searchable database in the museum section

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Metropolitan
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Metropolitan web site main features

• Excellent features
• Strong interaction with the user ( sense of
  community) my met calendar, my met gallery
• Thematic access and search functionalities to a
  big collection
• e-commerce applications of its store
• Not Excellent features
• Only in English
• No on-line access for physically impaired

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Louvre.edu
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Louvre.edu web site main features

• Excellent features
• Easy and captivating navigation
• Thematic Access and search functionalities to a
  big collection
• Good quality of text and tales related to an
  author
• Interactive tool that allows user to publish
  his/her own final product
• Not Excellent features
• Only in French
• Relatively slow

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Conclusions

• Regnet should become a reference for
• Interactive and transactive web sites/portals
• Regnet community ( personalised e-mails, regnet
  calendars or regnet wish list
• Networking model partnership with different
  stakeholders (clear licensing agreement)