Defending the energy sector

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Defending the energy sector

• Peter Jenkins
• Head of Communications and Media Relations, ERA

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About the ERA

• ERA founded in 2003
• Trade body for Britains six main energy
  suppliers in the domestic market
• Remit fuel poverty, energy efficiency, customer
  billing, debt and disconnection, sales practice,
  switching supplier
• The ERA works closely with government, NGOs,
  charities and other organisations to ensure a
  coordinated approach to dealing with the key
  issues.

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The competitive UK energy market

• Residential market opened to competition 1998-99
• Initially 14 retailers
• Fierce competition between retailers
• Now 6 retailers representing 98 market
• British Gas
• EDF Energy
• E.ON
• RWE npower
• Scottish Southern Energy
• Scottish Power
• Over 50 customers have switched supplier

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ERA in the media
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ERA Campaigns
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HHH Marketing
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Campaign Launch
Generated coverage so far which would have cost
over 1/3 million in paid for advertising
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Broadcast Coverage - TV
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Broadcast Coverage - Radio
Over 2 hours of radio coverage with estimated
reach in excess of 20 million
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Print Coverage
26 items of coverage to date, with a
total circulation in excess of 6.5 million
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Newspaper Coverage
24 items of coverage to date, with a
total circulation in excess of 2 million
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New Website