The IDSc eCommerce Information Channel: Evaluation and Recommendations

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The IDSc e-Commerce Information Channel
Evaluation and Recommendations

• Michael Swartz
• Les Wanninger
• IDSc 8460 5998 Students

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Agenda

• e-Commerce class project
• Analysis evaluation of IDSc web site
• Customer view
• Requirements constituencies
• Prototype design
• Personality, bonding, structure, navigation
• Content Information Transactions
• Spring quarter objectives
• Summer objectives

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IDSc Amazon Web Site Overall Evaluation
CSOM/IDS
Web Site Overall Evaluation
Amazon
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Web Commit
Comfort
Information
Time
Customer Commit
Value
Navigation
Excitement
Trust
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IDSc Web Site Evaluation - Content
AnalysisProblems, Desired Features, Promises,
Recommendations

• Problems
• Incomplete Information
• Course Information 18
• When taught
• Faculty/TA
• Requirements/Text
• Course Web Site
• Faculty 10
• Pictures/Bio
• Research
• Contact
• Evaluation
• Concentration 5
• Options/Requirements
• Career Information 4
• Outdated Information 13

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Conclusions about IDSc Web Site

• Customers assume it as major information channel
• Information
• Transactions
• (Were a top IS department and leading in
  e-Commerce ergo we must have a top flight
  e-Commerce Channel)
• Customers give it very low grades
• Customers are telling us what they want
• Our web site is harming our reputation with our
  customers and with prospective students!

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Prototype Design Features

• Creativity
• Professional and academic personality
• Intuitive navigation tools
• Bonding with constituencies
• Content
• for bonding
• for information
• for transactions

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IDSc Website Data Structure
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IDSc Prototype (Spring 99 version)

• Provide a reason to return- current news
• Bond with the customer- news and a customer
  centric focus through navigation
• Personality- school colors, logos, professional
  look
• Constituency orientation vs. info transaction
  orientation

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(No Transcript)
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MBA Support

• Listing of current MBA/MIS students
• Recruiting info for potential MBA students

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(No Transcript)
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PhD Support

• Post research papers and links to personal
  websites
• Recruiting info for potential PhD candidates
• Integration of current students web publications

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(No Transcript)
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IDSc Faculty Staff Support

• Create class e-mailing lists
• Order text books, supplies, and schedule rooms
• Post and update faculty and staff openings
• Support for classroom presentations

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(No Transcript)
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Undergraduate Support

• Listing of current undergraduate MIS students
• Recruiting info for potential students

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IDSc Teaching Assistants

• Support for classroom activities
• Students can locate their TA, or find a TA
  position

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Business Community

• Continuing education info
• Post job recruiting info
• Support for classroom presentations

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(No Transcript)
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Objectives Plans for Spring Quarter

• Define content, sources of content and content
  management policies and roles
• Prototype Spring 99 version working, ready to
  evaluate and move to implementation
• Define form of ongoing student involvement and
  ownership in the website

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Staffing - Spring Quarter

• Staffing
• Mike Swartz, TA
• Other MBA and graduate students involved as
  volunteers
• IDSc staff to define content management roles and
  responsibilities
• Les Wanninger - faculty content
• Dave Naumann - faculty driver, leader of server
• IDSc faculty - executive sponsors

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Development Ownership

• Initial Development (to be completed by start of
  fall semester)
• Outsource development, as was done with the new
  Career Services Center site
• Student involvement
• Staff involvement
• Ownership Continued Maintenance
• Faculty staff members
• Student groups (MIS club, MBAA)
• Teaching Assistants