Five Best Practices for Outstanding Ecommerce Website Design

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Five Best Practices for Outstanding Ecommerce
Website Design
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• With worldwide ecommerce sales topping out in the
  trillions of dollars, its no wonder that so many
  entrepreneurs and business owners see online
  sales as the primary future of the retail
  business model. While physical locations remain
  popular, many more people do all their shopping
  online and you dont want to miss out on their
  business.
• Success isnt as simple as throwing together a
  website built from a basic template and setting
  up payment processing, though. Even if you have
  fantastic products to sell, the website you
  create to sell them matters too just like the
  appearance of a physical storefront matters. At
  Digital Lion, our in-depth experience and
  continuous research give us keen insights into
  developing custom ecommerce web design solutions
  that leverage todays best practices for success.
  What are some of those critical decisions?

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• 1. Simplicity is the Style for Todays Web
• Your site shouldnt overwhelm visitors with
  information and product opportunities as soon as
  they land on your page. The design should be both
  simple and elegant and should seize the
  opportunity to make a solid impression on
  visitors concerning your brand. At the same time
  as you embrace simplicity, its important not to
  design a site so minimal that users cant easily
  understand it.

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• 2. Good Navigation is Essential, but Dont Overdo
  It
• There are three key frameworks every ecommerce
  site needs sensible product category pages, a
  functional search feature, and breadcrumb links
  that let users navigate backwards through
  categories. Developing a rational way to organize
  your products is more complex than you might
  think, and professional insight here can be
  invaluable. Otherwise, you can risk
  over-categorization, which makes it difficult to
  find the right products.

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• 3. Consider the Psychology of the Web User
• The way people use the Internet isnt random, and
  many kinds of online interactions follow patterns
  based on how users parse the content of a page.
  Taking advantage of this psychology and combining
  it with real-world usage data provides key
  insights into what works and what doesnt in an
  ecommerce pages design.

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• 4. Keep Your Brand Voice Front and Centre
• Users of your site should never lose touch with
  your brands presence, no matter where they are
  on the site. From the descriptions on every
  product page to the boilerplate on the contact
  page, a unified voice and brand imagery create an
  experience that users enjoy and value.
• 5. Design a Site That Works Well on Any Platform
• Are you thinking about mobile or tablet users
  when you build your page? If you arent, youre
  potentially missing out on opportunities for
  revenue and growth. Any ecommerce page should
  factor in mobile development concerns from the
  first line of code.

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• Discover the Perfect Page Design for Your
  Business Today
• Digital Lion has helped many businesses achieve
  better results through enhanced ecommerce website
  design in Calgary. Whether its extensive A/B
  testing to find the perfect combination of
  elements, mouse tracking to understand how
  customers interact with your website, or the
  creation of custom graphics to support your
  brand, our graphic design services open the door
  to growth with your target audiences.

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• Discover more about what we can innovate for your
  business when you speak with our team today.
• Calgary-headquartered Digital Lion, with
  secondary locations in Edmonton and Ottawa, is a
  digital marketing and design agency built with a
  purpose and passion to partner with its clients
  and provide first-class Web Development, Graphic
  Design, Logo Design and Online Marketing
  services. We work with clients across Canada, as
  well as worldwide, and are focused on being
  environmentally friendly and giving back to
  charities that we are passionate about. Our
  mission is to Design a Better World. Browse
  our website, follow our social media channels,
  and contact us anytime for more information on
  how we can customize a package that meets your
  needs and suits your style.