10 Simple Methods to Analyze Keyword Competition

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Keywords form the backbone of most search engine
optimization (SEO) efforts. They are the terms
and phrases Internet users use in search engine
queries, so how you use them can determine how
easily your business can be found online. When
determining the best keywords for your website,
you might think it's enough to conduct keyword
research. While it does help with finding
relevant and high-quality keywords, it's only one
piece of the puzzle. Another crucial step you
should consider is a keyword competition
analysis. In this SEO guide, you will learn what
keyword analysis is in the context of competitor
research, as well as how it differs from keyword
research. What is keyword competition? Keyword
competition refers to how easily you rank for a
specific search term or phrase. It's a crucial
metric because, in your area, you likely have
competitors optimizing for the exact search
phrases. The more businesses use the same
keywords, the harder and pricier it becomes to
rank for those terms.
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A keyword analysis helps determine the best SEO
strategy for your website. It provides insights
into your competitors and which terms they're
targeting, helping you find the most efficient
and cost-effective way to raise your search
rankings. For example, it makes sense to target
keywords most people use, but your competitors
are likely following this strategy, too. For this
reason, some businesses target so-called
"low-hanging fruits," keywords that may not have
high search volumes but are easier to rank
for. How can you analyze keyword
competition? Here are 10 simple SEO tips to
effectively analyze keyword competition Use
Google search results Google is one of the best
places to start, whether you're doing keyword
analysis or competitor research. Go to Google,
type your desired keyword, and see what comes up.
The results will tell you who you're competing
with and give you an idea as to what your
strategy should be.
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You can also click on the top results and look
around their websites. Examine what they do with
their content, titles, and meta descriptions to
get ideas on how to improve your own SEO
efforts. Check your competitors' domain
authority Domain authority (DA) usually scores
websites from one to 100 and shows their
likelihood of ranking in the search results. As
any SEO guide will tell you, the stronger your
site, the higher its DA. Using tools like Ahrefs
and Moz's Link Explorer, check the DA of websites
that are ranking for your keywords. If your
competitors' websites have a much higher DA than
yours, you'll likely struggle to rank for that
search term. Use tools to examine keyword
difficulty Tools like SEMRush and Ahrefs also
feature a keyword difficulty score, usually from
one to 100. A higher score typically means it's
tougher to rank. Analyzing your desired keywords
through such tools can help you understand
competition before you commit resources to
ranking for them.
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Review your competitors' backlinks The links
from other websites to yours are called
backlinks, and Google uses them to determine your
site's trustworthiness. A site with plenty of
backlinks is likely to rank high in the search
results. Check your competitors' backlinks using
tools like Ahrefs and Majestic SEO. The more
backlinks this competitor has, the harder it
might be to rank for the same keywords they use.
One way to compete is by building quality
backlinks to your site through tactics like guest
posting, influencer outreach, and creating
high-quality content. Examine your competitors'
content quality During your keyword research, do
not focus on just the keywords. You should also
look at the quality of your competitors'
content. If their content is weak, outdated, or
irrelevant, you may outrank them by populating
your site with better-made posts. This tactic
will not only put you on Google's good side, but
it will also make you more credible in potential
customers' eyes.
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Assess your competitors' meta tags Meta tags are
code elements describing your website's contents.
They include the meta title, which is the title
of your website as it appears in search results,
and the meta description, which gives users a
short overview of what to expect upon clicking on
your link. Ideally, these tags should entice
users to visit your website and contain your
desired keywords. During your competitor
research, examine how they use keywords in their
meta tags. If they are neglecting these elements,
you might outrank them by crafting more
compelling titles and descriptions for your
pages. Evaluate local search results Since
you're focused on local SEO, you should check how
particular search terms perform in your
geographic area. Google's search results can vary
based on location, so ensure your keyword
analysis looks at the results from your exact
location.
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You may even use tools like BrightLocal or a
virtual private network (VPN) to simulate
searches from other cities or regions. This
tactic is especially helpful if your business has
offices in multiple areas. Look at bids on
Google Ads Google Ads can be a great way to see
which keywords are competitive. High competition
on Google Ads means that businesses are willing
to pay to appear for that term. Google's Keyword
Planner can give you insights into certain terms'
average cost-per-click (CPC). A high CPC points
to high competition. Use Google Trends Google
Trends shows how popular search terms are over
time. Enter your desired keyword to see if
interest is falling or rising, which will then
help you spot opportunities.
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For example, if your primary keyword is declining
in popularity, you might want to focus on a new
set of terms that are trending upwards. If you
notice an increase in popularity, you might want
to create content around it before the
competition becomes too fierce. Consider
long-tail keywords Long-tail keywords are longer
and more specific phrases that attract relevant
traffic while featuring lower competition. For
example, instead of "HVAC technician," a
long-tail term could be "best HVAC technician in
Los Angeles." These search terms are less
frequently used. But because they are incredibly
targeted and specific, they can attract
high-quality leads that usually take minimal
effort from your end to convert. Conducting a
keyword analysis on your competitors' websites
does more than uncover valuable insights into
their SEO strategies. It also helps you determine
how to optimize your own website for better local
search visibility.
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If you find these steps overwhelming, consider
working with a local SEO agency instead of doing
them yourself. A local SEO company's team of
experts understands the best tactics and
practices for optimizing your website and can
provide SEO tips and support tailored to your
business's specific needs. With their assistance,
you'll have time to concentrate on how to lead
your business to success.
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