Marketing Competitive Analysis Template

1
Client Name
Competitive Analysis

• Month, Day, Year

2
Competitive Analysis Agenda

• Can we record?
• Competitor Research
• Key Competition
• Your Picks
• SWOT Analysis
• Blueprint
• Meeting Dates
• Questions

3
Research
4
Competitors Considered

• Your Picks
• list and link to websites

• Who We Found
• IF NEEDED, list and link to websites

5
SpyFu
PLACE SCREENSHOT

• Notes on what you found here
• Notes on what you found here
• Notes on what you found here
• Notes on what you found here
• Notes on what you found here

6
Whos Leveraging Google Ads?

• Search term you search for
• Competitor you found first
• Competitor you found second
• Competitor you found third
• Competitor you found 4th
• Etc.

PLACE SCREENSHOT(S)

• DUPLICATE SLIDE AS MANY TIMES AS NEEDED

7
Whos Winning Organically?
PLACE SCREENSHOT(S)

• Search term you search for
• Competitor you found first
• Competitor you found second
• Competitor you found third
• Competitor you found 4th
• Etc.

• DUPLICATE SLIDE AS MANY TIMES AS NEEDED

8
Key Competitors
9
Key Competitors
10
Our Difference
11
Your Picks!
12
Competitor Name
PLACE SCREENSHOT(S)
competitor url linked

• What we liked
• Notes on what you found here
• Notes on what you found here
• Notes on what you found here
• Notes on what you found here
• Notes on what you found here
• What we didnt like
• Notes on what you found here
• Notes on what you found here
• Notes on what you found here
• Notes on what you found here
• Notes on what you found here

• DUPLICATE SLIDE AS MANY TIMES AS NEEDED

13
So What?
14
SWOT Analysis
15
Blueprint
Timeline
PLACE SCREENSHOT
16
Questions???

• List your questions here

17
Squeeze the Day!
PLACE CLIENT LOGO