The Future of Multi-Service Apps: Trends and Technologies

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V3cube Technolabs
MULTI SERVICE APPS
TRENDS TECHNOLOGIES
Presentation by
www.v3cube.com
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Multi-service App
Multi-service apps are platforms that offer
multiple services through a single interface,
allowing users to handle a variety of tasks.
Tasks such as booking rides, ordering food,
sending packages, etc. without having to switch
between apps. So that you know, you can integrate
over 101 on-demand services into an app.
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Introduction
Companies like Gojek, Grab, and Glovo App, which
started with a single primary service and
eventually expanded to include multiple features,
were pioneers in the emergence of these apps. For
example, Gojek and Grab originally started as
ride-hailing platforms that now offer a wide
range of services, including logistics, grocery
delivery, and parcel delivery services. These
multi-service apps have become particularly
popular in regions such as Southeast Asia and
China, where users prefer a unified app for
everyday activities. However, as this trend
expands globally, it presents opportunities for
entrepreneurs across industries.
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Key Advantages of Multi-service Apps for
Entrepreneurs
For entrepreneurs, a multi-service app offers a
significant advantage over the traditional
single-service model. Here are some key
advantages to look out for
Increase in User Registration and
Revisiting Multi-service apps create an
ecosystem where users can meet multiple needs on
a single platform. As customers become familiar
with the app, the ease of access to numerous
services reduces the likelihood of switching to
competitors. However, this stickiness encourages
customer loyalty and repeat business, which is
vital for long-term sustainability.
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Increased operational efficiency
Operating multiple services through a single
platform reduces operational duplication and
improves resource allocation. Entrepreneurs can
manage logistics, customer service, and marketing
more efficiently through a unified backend. For
example, if you run ride-hailing services and
decide to add a food delivery service, your
drivers and logistics networks can be reused,
saving time and costs.
Data-driven insights
Multi-Service Apps collect a wealth of data
across different customer touchpoints.
Entrepreneurs can use this data better to
understand user behaviours, preferences, and
patterns. For example, if a user frequently
orders food at a particular time or uses the app
to shop for specific products, business can
tailor promotions and offers accordingly, leading
to improved engagement and conversions.
Different Money-Making Ways
By offering multiple services, entrepreneurs can
diversify their revenue streams. Instead of
relying on a single source of income (for
example, ride-hailing commissions), they can
generate revenue through delivery fees,
advertising, subscriptions, or cancellation fees.
However, this diversification helps mitigate the
risk of demand fluctuations in any one sector.
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What is the importance of the latest technologies
in the multi-services space?
Todays business owners have embraced the new
trend of running Internet businesses. For
anything from booking medical appointments to
performing home maintenance, people across the
world prefer using smartphone apps available on
the Google Play Store. Consumers are now more
inclined to adopt multi-service app solutions
because all these apps are used frequently to
suit their daily requirements.
The multi-service app market includes everything
from enterprise solutions to consumer-specific
messaging apps, from high-performance medical
treatments to consumer-specific apps. To create a
stable and functional app, developers must always
use the latest technology stack. Only the most
widely used frameworks and libraries, which serve
as the foundation for creating high-quality apps
for multiple platforms like Android, iOS,
Windows, etc., can achieve this.
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Trends to Know Before Getting Multi-Service App
Real-Time Status The real-time status of online
businesses enables administrators to connect with
all potential customers constantly. Activities
are recorded in real-time, allowing for quick
action. Real-time mass notification increases
internal communications for a large company
offering many services. In addition, all user
needs can be met quickly and with minimal effort.
They are able to increase customer engagement in
this way.
Live Geo-Tracking As consumer demands grow and
need to be met without interruption or downtime,
geo-tracking within a multi-service app solution
will become increasingly critical. To track
optimal routes within the app, service providers
such as delivery drivers and transportation
providers must have a seamless experience. The
increasing demand for routes that will be
optimized for reliable customer service is a
trend that is here to stay. Additionally, a
business is built on a vast network of service
providers, which must be monitored to prevent
service failure.
Modern businesses place a high value on
innovation, which fuels exciting trends in the
multi-service platform. Because of their success,
several unique upgrades have entirely changed the
way businesses are run. An app like Gojek relies
heavily on the business model and revenue
structures, making it possible to optimize people
who use technological advantages. The list is
broader, but here are some significant trends
that business owners should know before launching
their multi-service projects.
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Heat Map
Graphic representations of various critical
business factors are called hot spots or heat
maps. A multi-service app takes into account heat
spots. In this case, a business may have
information about the most in-demand areas,
products or services. In other words, it shows
the interpretation of critical business insights.
Business owners can more easily sift through
complex information and for this reason.
Dynamic Pricing
Given the variety of services offered to users,
several pricing objectives need to be considered.
Distance, items, taxes, and service providers are
all considerations that a business owner must
take into account when deciding on a structure.
Dynamic pricing enables a business to manually
display a pricing structure, taking into account
all the critical elements. To implement a
successful dynamic pricing strategy, improved
algorithms and unique rule-based pricing systems
will be required. The highly competitive
on-demand market is expected to adopt a dynamic
pricing structure due to technological
advancements and improved formulas.
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Maintain a specialized list of services
Maintaining a list of services for your
multi-service app is the most essential and
crucial thing to narrow down. To get the correct
list of services, you need to explore and analyze
the services that are in demand in your
area. Collect data from consumers, find the
services that have daily requirements and get
better usage from consumers. Maximum, every area
can have a demand for taxi booking and food
delivery services. So, choose these two as your
core objectives and work on the core to reach
these core objectives. Additionally, based on the
demand of your business area, you can include the
following services that suit your needs
Handyman Services Courier Delivery
Services Property Buying/Selling/Renting
Beauty appointments Video
Consultation By providing the required services
uniquely and professionally, your super app can
reach out to potential consumers effectively in a
short period.
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Advanced Analytics
Advanced analytics plays a crucial role in
multi-service apps. As a platform owner, you can
gain valuable insights by making improved
decisions. It enhances the overall performance of
the platform. It helps in understanding user
behaviour and service usage, which helps in
identifying current trends, patterns, and areas
for improvement. Advanced analytics in the
multi-service app provide essential information
about user preferences, historical data, and
feedback. This provides personalized promotions
and customized experiences for users. In
addition, you can also check the performance and
quality by tracking various metrics such as
service completion rates, service provider
ratings, customer feedback, and response times.
With these understandings, you can address the
performance and issues of the multi-service app.
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Key Takeaways Designing a User-Friendly
Multi-Service App

• Developing a multi-service app is a complex task.
  Even if you are familiar with the basics of app
  development, you need to work hard to deliver a
  qualified and user-friendly app.
• Customize your multi-service app script so that
  you get a specific business workflow and an
  easy-to-use user interface. Here is a list of the
  fine points to consider while developing your
  multi-service app like Gojek.
• Make the users work on an intuitive user
  interface. Your multi-services should be clean,
  visually appealing, and easy to navigate for
  users, giving them a seamless experience.
  However, avoid clutter and ensure that essential
  features and services are easily accessible.
• Make the registration process as smooth as
  possible by connecting to social media platforms
  and their credentials. Provide clear tooltips to
  users during their first impressions, which will
  make their on boarding easier.

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Key Takeaways Designing a User-Friendly
Multi-Service App

• Have clear service categories and easy search
  functionality. In a multi-service app, it is
  essential to create clear and distinct categories
  that help users find their specific service
  quickly. Implement basic filters and sorting
  options to make searching smoother.
• Give personalized user profiles. Improve your
  user experience with a customised, personalised
  profile that saves them time and gives future
  interactions a high score that meets their needs.
• Build your app with seamless booking and accurate
  order placement. Implement algorithms to reduce
  friction during the booking process. By
  prioritizing user experience, you can create a
  superior app that is easy to use, efficient, and
  enjoyable for consumers.

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