Introduction to Digital Marketing by Adwants Digimac

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Adwants Digimac

• Introduction to Digital Marketing

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Introduction
Digital marketing is the marketing of products
and services using digital technologies to spread
awareness ultimately drive sales for that
particular product or services.
All over the world people are relying more and
more on social media (like Facebook, Twitter,
Instagram) and search engines (Google, Baidu,
bing) to deliver the news or for them go and
look for information regarding anything and
everything. There are currently 2.62 billion
social media users and the number is only
expected to increase over the next few years. In
2021 the number of social media users is
projected to be 3.02 billion and from India
alone, it is 226 million according to study.
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The job of a digital marketer is to make sure his
product/services is most prominently seen on
social media and search engines alike. There are
many different ways to do it but this is the
fundamental job of a digital marketer.
Digital marketing is a vast field with endless
opportunities and has a lot of sub-categories or
specializations for which your career can be
drawn upon and enhanced. The specializations
involved in digital marketing are Affiliate
marketing, Social media marketing, Search engine
marketing, Content Marketing, mobile marketing,
web analytics and integrated marketing and
website designing.
All of them are in demand Each of these
specializations has their own strength and
weakness, it up to that individual to find out
what their core specialization is.
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Affiliate Marketing
Search Engine Marketing
Social Media Marketing
Content Marketing
Mobile Marketing
Web Analytics
Website Designing
Integrated Marketing
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Difference between Digital Marketing and
Traditional Marketing
Digital Marketing
Traditional Marketing
Virtual Stuff
Tangible/practical/physical stuff
Costly
Cost Effective
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Measure Return of Investment
Very difficult to measure ROI
Targeted Audience
General Audience
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Faster Reach
Normal Reach
Viral Medium
Gradually Catches on
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Digital Marketing as a profession
There are no age requirements or specific
criteria for being a digital marketer. Anyone and
everyone can be a digital marketer as long as
they have the passion and the interest to pursue
digital marketing. After passing high school,
people in the middle age or even retired persons
can be a digital marketer. As there are no rules
on who can be a digital marketer, there also no
rules on what styles should one use to be a
digital marketer.
Each digital marketer has their own style and
everyone can pursue that and still be a digital
marketer. For example one can be a digital
marketer with more emphasis on content or one can
be a digital marketer with more emphasis on
social media and even one with a high affinity
for website design. Its all depends on that
individuals perspective and specialization.
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Thank You