read⚡ Parachute: Subversive Design and Street Fashion

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Subversive Design and Street Fashion
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Parachute Subversive Design and Street Fashion
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A chronicle of the pioneering and subversive
brand Parachute and its influence on
the evolution of fashion in the 1980s and
beyond.From its beginnings inspired by New Wave
subculture to its position as an international
fashion sensation, the Parachute brand from
Montreal was recognized for its visionary, bold
apparel and innovative concept stores.Avant-
garde in attitude and design, Parachute brought
together high and low, the establishment and the
underground. The clothing was defined by
androgynous looks, oversized silhouettes,
elevated essentials, and graphic references to
past and future, from exaggerated trench coats
to 8220spce samurai kimonos.8221Together with
a considered retail presence, which combined an
industrial aesthetic in the stores with
exuberant photography campaigns, the brand
created a vision for street fashion that is
keenly relevant today.Walker explores the
history of the brand through hundreds of images,
many never published, including personal
photography from the founders of the label
alongside striking editorial and campaign
imagery. A go-to label for stars like Madonna,
Peter Gabriel, and David Bowie, Parachute both
encapsulated the exuberance of the 1980s and
signaled the future in clothing and
retail.Uniquely designed with ephemera layered
over photographs as if in the founders8217own
scrapbooks, this is a definitive insight into a
highly influential cult 1980s brand, and a key
reference for fashion historians and designers
alike.The text for this book is in both English
and French.
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Parachute Subversive Design and Street Fashion
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