At Zest Melange,We Call It Fashionizing!

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At Zest Mélange, We Call It Fashionizing!
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• How an inquisitive young man created the business
  of high fashion in India, for the finest in India

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• They look so nice their choice of garments is
  extremely good! How come their clothing and
  accessories embellished the feelings on their
  faces? These were the ever erupting thoughts in
  his mind. 
• He is an explorer, an art lover and an admirer of
  creativity. Whenever he visited the streets of
  Tokyo, Singapore, Paris, Berlin or Milan, he
  always noticed the feelings about fashion
  products. And he realised that the feelings
  towards the international brands were different
  from those towards the products available in the
  Indian Market. The reason being the quality of
  the product, the touch, the fabric, the feel and
  the look which differed drastically from the
  products available in the Indian markets.

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• This may have been a simple difference to observe
  for most of us, but not for Dhruv Kakadia. Dhruv
  explored the reasons, visited renowned fashion
  stores, met designers and spoke with many
  craftsmen just to conclude that the feelings were
  the most important by-product of fashion you do.
  The feeling of wearing something nice and
  comfortable enhances the calmness of personality,
  makes you look happy and upgrades your social
  status. This calmness makes you look pleased and
  in control, which a creative fashion designer
  wants to achieve on the runway, in his fashion
  model. This establishes that the quality of
  material, the quality of the people involved in
  the creation and the quality of the presenters
  are the essentials of good fashion designing.
  Comfort, confidence and crispiness in looks is
  the result of the feelings that your fashion
  gives you, and which the user expresses in their
  style.

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• Although, Dhruv knew that he had an inquisitive
  personality but he didnt know that this
  inquisitiveness will turn him into an
  entrepreneur. As he moved forward in his
  exploration, his desire to collect the best from
  the world, curate it in the finest and create an
  artistic masterpiece from the resources and
  talent acquired got serious. Over a period, he
  realized that he was pursuing his desire to make
  in India. On the quest to chase his dream, he
  started collecting the best resources available
  in different parts of the world and addressing
  his desire of presenting the best quality fashion
  products to the finest in India.
• Over 2 years of excursions, research and hard
  work, transformed this explorer into an
  entrepreneur and to aid him in this adventure,
  another dynamic business leader Keval Navdiya
  came to his support. By this time, his business
  idea had a clear objective - create the best
  quality fashion products in tune with
  International trends and design for comfort,
  feelings and high fashion look.

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• Initially, it was not easy to procure the
  highest quality material as the existing big
  players in the market, kept a strong supply
  control in giving priority to specific markets
  and the manufacturers. It took a lot of efforts
  and follow-ups with raw material cultivators,
  farmers and manufacturers before we could procure
  that quality which we wanted to offer to the
  Indian market, says Dhruv Kakadia.
• His desire to create the best and his belief
  that there was a premium audience who looks for
  super-premium quality but to get that, they have
  to travel abroad and shop in high street fashion
  stores to get the quality which can give them the
  look of International/ European fashion. His idea
  to create great feelings in people for the
  fashion they do, motivated me to join him and
  support his endeavour in the best possible
  manner, says Keval Navadiya.

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• Keval has a firm footing in the business of
  premium diamond jewellery business, he leads the
  manufacturing of finest diamond jewellery, for
  best jewellery fashion stores around the world.
  His understanding of premium consumer choices and
  channelizing their desire towards his business
  objectives has been handy to unearth the
  potential of business preposition Dhruv was
  trying to create.
• His youthful enthusiasm, his travelling habits,
  his liking for artistic excellence and his love
  for creativity of look and feel proved
  instrumental in turning a desire into a business
  proposal, says Keval. He adds, "Today we are
  clear that this business of Zest Mélange is the
  business of feelings, comfort, stylish look,
  glamorous presentation and high-quality fashion.
  Our business should reach to everyone desiring
  for premium quality and fashionable look."
• We are available from anywhere to anywhere on
  www.zestmelange.com

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