SEO- Search Engine Optimization Classes

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Welcome To
Digital Marketing An Overview
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Introduction To Marketing
Marketing is a form of communication between a
business house and its customers with the goal of
selling its products or services to them.
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Types of Marketing
Consumer Marketing
Business Marketing
Global Marketing
Government Marketing
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History of Marketing

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Fundamentals Of Marketing
The marketing concepts include production,
product, selling, marketing, and
societal. Product, place, price, and
promotion are the marketing fundamentals.
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Traditional Marketing An Overview
Traditional Marketing is the Promotion Of
Products and services through TV, Telephone,
Printing, newspaper, Broadcast, banners, etc.
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Traditional Marketing
Advantages
Challenges
1. Ability to easily reach an older audience. 2.
Significant Local Audience can be Built. 3.
Repeated Marketing can be done easily.
1. Shift in Consumer behavior. 2. Rising costs.
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Introduction To Digital Marketing
Digital Marketing is an online marketing. The
Promotion of Products and services in electronic
media like social media (Facebook, YouTube,
Insta) Internet.
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Digital Marketing Vs Traditional Marketing
Digital Marketing Traditional Marketing
The Promotion of products and services through electronic media like internet (SEO, Email Marketing). The promotion of products and services through the TV, Telephone, Printing, etc.
Easy to find out target audience Difficult to find out target
Low cost High cost
Digital marketing is easy to measure with the help of analytics Tool Traditional Marketing is difficult to measure
Quick and easier modification Hard to modification
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Signification Of Digital Marketing
Increasing traffic to a website or landing page,
promoting a product or service, acquiring new
customers, driving leads through email marketing,
and building brand awareness.
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Challenges Of Digital Marketing

1. Dynamic Platforms.
2. Competing with big brands and companies.
3. Unpredictable buying behavior.
4. Limited marketing budgets.
5. Creating fresh engaging content.
6. Striving to be mobile-friendly.
7. Data and Security Issues.
8. Time Consuming.

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Thank you