How to boost SEO rankings of your business website?

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How to boost SEO rankings of your business
website?

• https//77million.com/

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Want to be found easily online? then its time to
look at your search engine ranking and find out
how to use search engine optimization (SEO) for
better rankings and easy for search engines to
find your website. Search engine optimization
(SEO) is about helping search engines, such as
Google, Bing, to find your website. Search
engines crawl through web content and then rank
it against similar websites, search engine
optimization techniques help search engines to
find information you published on your
website. The most important thing to understand
is how people use search engines and what type of
search terms they use to search for products or
services similar to what you offer. Search
engines apply ranking by matching the relevance
of the web page content to the search query used,
so to appear on top your web content needs to be
more relevant to customers needs as compared to
other websites. When you are setting up a
website, consider following points to ensure your
website has the best chance of ranking.
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• Understand your customer
• Any successful marketing strategy can be devised
  only after understanding the customers behavior,
  likewise, search engine optimization and
  improving search ranking starts with
  understanding customer search behavior changes
  during the buying cycle.
• Awareness  The customer is aware of a problem
  and begins searching for potential solutions or
  online help using broad search terms. For ex 
  Car not starting
• Consideration The customer understands that the
  problem requires an experts solution and starts
  searching for a solution that best meet their
  needs. At this stage, customers start using
  search keywords that include a location, product
  feature, budget, or product type. For ex Car
  repair garage in Seattle
• Decision Till the time customer reaches this
  stage, they made up their mind and knows who they
  will buy from, so often directly for the service
  provider. For ex 3M car care

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2. Use thoroughly researched keywords on your
website Words or phrases that customers use in
their search query are keywords. For ex tshirt
online and where do I buy tshirt online both
are considered as keywords.  Matching keywords
of your web content with the words or phrases
used by the customer in their search query is a
crucial part of SEO strategy. Adding thoroughly
researched keywords to your website is important,
these words should be used in page titles, in
content or name of image file. It is extremely
important to use keywords that are relevant to
your business, services, location and page
content We strongly suggest to refrain from
keyword spamming . Keyword spamming can
negatively impact your SEO and make sure your
content reads naturally.
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3. Keep your page content relevant and up to
date Adding fresh content to your website is
beneficial it could be information about a new
product or services, a customer journey or
product illustration video. Its important to
keep your web content up to date and keep on
removing content that is no longer relevant.  Up
to date content encourages search engines to
crawl up your website frequently, High frequency
of search engine visits to your website helps in
discovering new content and ranking benefits. 
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4. Gain strategically beneficial links from other
websites There are several parameters on which
search engines determine the ranking of your web
page. One of the key parameters is backlinking,
search engines look at your website as a whole
and which other websites provide links to your
page. These external links on your website work
as a vote of confidence in the relevance,
accuracy and usefulness of your web
content.  Although it is very important to
monitor the quality of the backlinks you want to
attract links from trustworthy sites in spite of
sites with bad reputation. Earning links from top
websites requires outreach efforts. You need to
connect with bloggers, publishers, and more to
get your content some press.
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5. Include the meta description tag Meta tags
are not always displayed in search results but,
meta description tag explains to search engines
what your page content is about. Its a nice
opportunity to tell customers what exactly is
there on your page. Search engines access the
relevance of your page content and basis of the
assessment theyll rank your page. More relevance
of your content gains higher ranking. Always keep
in mind, search engines can change how they use
your description and content to generate search
results. Its advisable to regularly check on
search engine websites for guidance and update
your content accordingly. 
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77 million can help you appear on first
page 77million is one of the most creative
digital marketing agencies, delivering
best-in-class ROI. We have done digital marketing
for various industries like eCommerce, Sports,
fantasy sports apps, music, movies, stocks,
e-sports with a never-seen-before branding on
gaming apps. We can help you create authentic,
meaningful and long-term connections with your
customers through digital experiences.
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Contact US

• Phone No. - 1- 408 334 1943
• Email - abhisheknaidu_at_77million.com