B2B vs B2C Content Writing

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Introduction to B2B and B2C

• B2B Business to Business
• When the target audience of a Business is the
  other Businesses.
• B2C Business to Customer
• When the target audience of a Business is the
  generic audience.

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Difference Between B2B and B2C
B2B B2C
Small audience Broad audience
Businesses/companies  Individual buyers
Long selling cycle Short selling cycle
Focus on email marketing/retargeting Focus on social media marketing
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Difference in Writing Style

• Knowing the audience is the key here
• The tone and pitch will be different
• Formal Casual language
• B2B audience makes decisions as a group
• Productivity, cost optimization, ROI
• Social media platforms (specific mostly)

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Difference in Writing Style

• Email marketing
• Writing and publishing as a thought leader
• Limited ideas
• Back the content with solid research
• Case studies crucial for B2B
• Copywriting specialization

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