A Beginner’s Guide to Creating Website Content

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A Beginners Guide to Creating Website Content

• October 2016

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Website Ranking is What its All About!
Keyword Research for SEO

• Finding words or phrases that are topics of
  significance for your brand and incorporating
  them into your websites content, should be the
  first item on your to-do list.
• Using tools like Google AdWords Keyword Planner
  can help you build campaigns through your search
  network by finding what keywords work best.
• Having a HealthySEO strategy can help your
  business achieve top Google search results and
  reach your target audience better.

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Your Websites Layout is Crucial
Organize Your Site for a Seamless User Experience
(UX)

• According to Venturi Web Design, your website
  navigation is critical to successfully attracting
  customers and telling your brands story. A few
  key points they say to remember
• Creativity in your main menu can work out great
  for your business if its easy to use.
• Dont lump all the services your business has to
  offer on one page. Spread them out in multiple
  categories.
• The 3 most important pages to include on your
  website are the Home, About, and Contact
  pages.
• Know and understand who youre building the
  website for and what their needs are.
• The structure of your website is also a factor in
  SEO and search ranking algorithms.

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Catch the Eye of Your Audience
Make Your Website Exciting!

• A dull website can have a negative effect on the
  potential customers your business brings in.
• According to Forbes, When asked to describe why
  they mistrusted a website, 94 percent of comments
  were related to web design elements, while only 6
  percent referenced specific content.
• A website should have fast loading times and easy
  to read content.
• Advertisements are fine and a key to a successful
  business strategy, but dont use too many on your
  website or your brands image could be tarnished.
  
• Include different elements such as high
  resolution images, videos, and interactive media.

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Keep Your Content Intriguing
Creative Content Drives Traffic to your Website

• Blogging is one of the most advantageous tools
  you can use to get people to view your web page.
  But Why?
• As HubSpot explains Every time you write a blog
  post, its one more indexed page on your website,
  which means its one more opportunity for you to
  show up in search engines and drive traffic to
  your website in organic search.
• Blog posts are also a way for your company to
  engage with your target audience and attract new
  users.
• Creating helpful content in the form of blogs,
  will allow your business to become a brand
  leader.
• Other Content creations such as videos,
  infographics, gifs, etc. also prove to succeed
  when it comes to connecting with the general
  public.
• Make sure to check out Aumcores blog for helpful
  insights and relevant news updates!

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Get Your Social Media Involved
Make Your Social Media Presence Known

• Its imperative that you integrate your social
  media channels somewhere on your website.
• With close to 1.71 billion users on Facebook, 400
  million on Instagram, and 320 million on Twitter,
  converting your website viewers into social media
  followers, will allow your business to reach
  goals much faster.
• Just like having hyperlinks that connect
  different parts of your web pages together,
  having social media buttons allow users to open
  your platforms on other windows/tabs.
• Social Media is a key player in keeping potential
  customers in reach with what your business is
  doing on a day to day basis.

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Aumcores Website Content Marketing Success
Stories
2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL.
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Chesapeake Bay Candle
From layout to developing content, Aumcore was
able to leverage their experience in B2B and B2C
e-commerce website design and development, to
create a website for Chesapeake Bay Candle. With
a SEO content approach, e-commerce sales and
conversion rates both increased past
expectations.
2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL.
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Boston Acoustics
Aumcore was able to successfully leverage Boston
Acoustics new Sharepoint platform with website
optimization for mobile devices and optimization
for different speaking regions. An integration of
product configuration was also needed and proved
to engage with consumers on a multitude of levels.
2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL.
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Stay Connected!
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Connect with us on Social Media and start sharing
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Blog Contact
Email
215 Park Ave S. Suite 1802 New York, NY
10003 [phone]
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2016 AUMCORE. ALL RIGHTS RESERVED. The content
of this presentation is proprietary and
confidential. Content contains concepts and work
performed for multiple Brands (including
confidential client names) and is not to be
shared or disclosed without prior authorization.