FACEBOOK-ADS-GOOGLE-ADS-SERVICES-IN-PAKISTAN

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FACEBOOK ADS/BOOCLE ADS SERVICES IN PAKISTAN
Choosing between Google Ads and Facebook Ads can
be a difficult decision. Deciding which method is
right for your business depends on a variety of
factors, from how much you're willing to pay for
conversions to the time and personnel required to
manage your campaign. In this article, the
differences between Google Ads and Facebook Ads
will be explained - what you can achieve on each
platform, the differences between the two and the
benefits of each platform for growing your
business so that you can take advantage of these
ads Platforms best grow your business. Google
Ads, formerly known as google adword , is a
pay-per-click (PPC) advertising platform where
businesses can pay to advertise. These ads appear
in search results on google or on other sites
through Google's search partners or the Display
Network.At its core, Google Ads is the search
network, which allows advertisers to display
their business's ads to users who are actively
searching for what your business has to offer.On
the search network, keywords are at the center of
search activity. You select keywords that are
relevant to your product or business, and then
when users search for queries related to your
keyword.
Similar to Google, Facebook ads are paid ads that
appear on Facebook.
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Facebook ads can appear in many different places,
such as Facebook News Feed Instagram
News Feed Facebook Market video feed
Messenger For the purposes of this blog, we'll
focus on Facebook feed placements, since the feed
makes up the majority of Facebook's advertising
business. Over the years, competition has become
increasingly fierce on Facebook, which has the
highest number of monthly active users of any
social media platform, creating the best space
for businesses of all types to advertise.While
Google Ads can be considered to have active user
intent, Facebook Ads are more passive discovery.
People usually do not actively search, but are
often attracted by something curious and special,
resulting in click-to-purchase. Facebook ads are
shown to users who are not actively searching for
a specific product or service, and the ads appear
in the user's feed. One of the great advantages
of Facebook Ads over Google Ads is that the ads
are intuitively and seamlessly integrated into
the platform compared to Google's text ads.The
most effective Facebook ads should be integrated
into a user's feed alongside all the videos,
images, and other content they scroll through
every day. This integration enables advertisers
to display high-quality video and images and
"sponsored" content without interrupting the flow
of information.Facebook has a variety of ad
formats, so if you're interested in reading more
in-depth. The best advice is to view these two
powerful platforms in a complementary manner,
rather than choosing one over the other. Using
both paid search and social advertising is a
highly effective and comprehensive marketing
strategy that can have a significant DMT impact
on your business. It really depends on your
business goals and what you intend to achieve. If
your business's main KPI is attracting new
customers who are in the purchasing process, then
Google Ads may be a better fit for you. But if
building brand awareness and attracting a strong
audience are your key KPIs, Facebook will help
you achieve this at a lower cost
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than Google.
There is no suspense about the cost. Facebook
advertising costs are much more cost-effective
than Google advertising, whether it is a single
click or a thousand impressions. The display
positions of Google ads are limited. In some
industries with high competition, a single click
may cost hundreds of yuan. With the same money,
FB can get several times the traffic. However, FB
ads cannot make bid adjustments based on certain
data like Google ads. For example, if you find
that there are a lot of conversions in a certain
area or a certain time period, you can set up to
automatically spend most of the budget in a
certain time period or area. FB advertising is
mainly optimized based on the goal you choose.
For example, if the goal you choose is post
engagement, it will deliver more ads to audiences
who are willing to like/comment/forward. If you
don't choose the right one, Target, FB will put
ads to the wrong people.
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