Facebook Ads Coupon FB Page

1
Best Tips For Facebook advertising
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2
Digital marketing best practices

• There are some digital marketing best practices,
  however, which you can apply to almost any
  campaign. And, in an attempt to provide broadly
  useful advice, I've put together a list of things
  which everyone should at least try - specifically
  when advertising on Facebook. Some may even work
  across all digital platforms.

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Ads-Coupons/1572394079681398
3
Use Power Editor

• Power Editor gives you far greater control over
  your ads and a detailed, but useful interface for
  managing your campaigns. It's worth learning and
  becomes intuitive after you use it for a few
  campaigns.

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Ads-Coupons/1572394079681398
4
Tag your ad URLs

• When you see your campaigns in Google Analytics
  you can gauge the relative performance of one
  platform/medium/campaign over another. Then you
  can do more of what works, less of what doesn't.

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5
Pick a wide audience

• Ad performance comes down to how many people
  click - and they can't click if you exclude them
  from your target audience. Now there is an
  argument that high-quality traffic is better than
  sheer numbers, but minimal qualification at the
  audience level is fine.

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6
Split up mobile and desktop campaigns

• Once you switch over to Optimized CPM and you're
  use Website Clicks for your campaign goal, then
  you have a new problem. People on mobile tend to
  click a lot more than those on their desktop so -
  if you're optimizing for clicks - the ad will
  stop showing on desktop and only show on mobile.

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Ads-Coupons/1572394079681398
7
Use dayparting

• Without dayparting, your ad impressions may be
  wasted at times when people aren't thinking about
  using your service - during a commute or in the
  middle of the night. You can also have two
  campaigns which run at opposite times to see
  which provides better returns.

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8
Thank You
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