8 Tips to Accelerate the Growth of Psychology Practice

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8 Tips to Accelerate the Growth of Psychology
Practice

• Regardless of the size and location, ensuring the
  growth of psychology practice is challenging for
  most practitioners and marketers. In addition to
  delivering quality care that enables word of
  mouth publicity, psychologists must create
  competent strategies that increase the patient
  volume and boost the bottom line.
• Boosting the growth of psychology practice is
  necessary to remain competitive in your market.
  Focusing on your niche, patients, and competitors
  are all ways to jumpstart the growth process.
• If you are just embarking on the growth journey,
  you may have questions like
• How to increase patient volume?
• How to win the trust of patients if my brand is
  not very popular?
• Are my services better than those of competitors?
• What do patients think of my services?
• Tips to Fast-track the Growth of Psychology
  Practice
• Psychology practice owners and marketers may have
  different goals when starting out, but overnight
  success is neither easy nor common. Also, theres
  no secret ingredient, and nothing is guaranteed.
  However, there are ways to accelerate growth and
  reach certain milestones that can catapult your
  practice to success.

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• We asked our psychology practice marketing
  experts to share their tips to help practitioners
  accelerate growth.
• Hire the right people
• Before you can even think about your practices
  growth trajectory, you need to ensure that you
  have reliable staff to help you achieve it.
• With a small psychology practice aspiring to
  grow, its essential to have the right players at
  the table. Your staff shouldnt be afraid to roll
  up their sleeves. The words Thats not my job
  should not exist in their vocabulary. Hiring the
  best people is a surefire way to ensure fast
  growth.
• Focus on established revenue sources
• Rather than trying to acquire new patients,
  direct your attention to your existing patients.
  You can do this by implementing a patient loyalty
• program or consider marketing strategies based on
  previous purchase behaviors to encourage repeat
  visits. This focus on your niche market is
  crucial if youre trying to accelerate the growth
  of psychology practice.
• Reduce risks
• Risk is an inevitable part of growing a
  psychology practice. Its tough to control
  everything, but there are several ways to limit
  internal and external threats to your practice
  and its growth. One vital resource to

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help you accomplish this is your insurance
provider. Small psychology practices need to
manage their growth to avert disruptions that can
bring psychology practice to a grinding halt. For
example, the theft of employee data, patient
records, and product designs can destroy a small
psychology practice, generating high costs and
eroding patient confidence and loyalty. As small
psychology practices grow, they may add space or
equipment, create new products or services, or
increase their operating footprint. So it is a
good idea to periodically review your policy to
ensure you have the right coverage.
4. Focus on your patient experience Patients
perceptions of your services can really make or
break your psychology practice. Deliver quality
experiences and services, and your patients will
quickly sing your praises on social networks. And
if you mess up their experiences, theyll tell
the world even faster. Your practices growth
depends on making your current and potential
patients happy with their experience. The most
successful small psychology practices exploit
this advantage by bringing new and innovative
products and services to the market more quickly
and developing and nurturing long- term patient
relationships. Listening to your patients and
giving them what they want is of utmost
importance.
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5. Invest in yourself In the early stages of your
psychology practice, youll likely see a very
slim profit margin (or no profit at all). So,
whatever money you make should go directly toward
helping you grow. Your ability to invest in
yourself will help accelerate your growth. Its
critical to make sure youre redirecting revenues
back into the practice in the early years.

• Boost patient service
• Another excellent method of growing your
  psychology practice quickly is by focusing on
  providing superior patient service. When you
  exceed patients expectations, they are likely to
  tell their friends, family, and followers about
  your psychology practice. Further, when you go
  out of your way, such as offering discounts if a
  patient has a poor experience or following up to
  ensure a client was satisfied with your product
  or service, you establish a reputation for having
  excellent patient service.
• Focus on social media
• Another method to grow your psychology practice
  is to create profiles on all major social media
  platforms like Facebook, Instagram, and Twitter.
• Creating a profile allows you to market your
  practice better and interact with more potential
  patients. When your psychology practice has an
  account (and is updated regularly on each site)
  on the major platforms, patients can find your
  practice more efficiently, and they are likely to
  share your practice with their friends.

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• 8. Attend networking events
• Attending local events will allow you to connect
  with like minds, many of which have unique
  perspectives and insights that you wouldnt find
  elsewhere to help you grow your practice. The
  connections and relationships that come from
  attending networking events can be beneficial for
  years to come.
• Conclusion
• Choosing the right growth strategy will depend on
  your psychology practice stage and the resources
  you have available. Not every strategy will be
  suitable for every practice or appeal to every
  marketer. To get started
• Pick one or two strategies that are appropriate
  for your specific needs.
• Create a new healthcare marketing plan based on
  chosen strategies.
• Set growth benchmarks.
• Track these benchmarks to monitor your progress.
• While you probably wont experience the growth of
  psychology practice right away, you will see
  progress if you implement your plan consistently
  and systematically. Feel free to reach out to
  psychology practice

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marketing experts if you want a customized growth
strategy for your practice.