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what is SEO and Importance of SEO

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Hey I’m Amal TP, a Freelance Digital Marketing Strategist in Calicut, Kerala. I will help you to promote your business to next Level as a Digital Marketing expert. Let’s work together to take your business to new heights learn more – PowerPoint PPT presentation

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Title: what is SEO and Importance of SEO


1
What is SEO and Importance of SEO
2
What is SEO?
Search engine optimization, or SEO, is the
process of improving a websites contact on
search engines with the goal of increasing
organic traffic through optimizing content,
keywords, and technical features.
3
IMPORTANCE OF SEO
  • Enhanced Visibility SEO makes your website more
    visible to potential clients by helping it rank
    higher on search engine results pages (SERPs)
  • Increased Organic visitors As your sites ranks
    increase more organic (unpaid) visitors comes to
    it, which cuts down on the requirement for
    expensive advertising.
  • Higher engagement and reduced bounce rates are
    the results of improved user experience, which
    SEO involves optimizing for on your website.

4
  • Credibility and Trust Users frequently regard
    top-ranked websites as being more credible and
    trustworthy.
  • Targeted Traffic SEO enables you to focus on
    particular demographics and keywords to get
    customers who are really interested in your goods
    or services
  • Cost-effective SEO offers long-term benefits and
    a higher ROI over time as compared to sponsored
    advertising.
  • Competitive Advantage Beating out rivals can
    make you the best in your field.

5
  • Local SEO for Local Businesses By bringing in
    more local customers and boosting foot traffic,
    local SEO benefits brick and mortar stores.
  • Mobile optimization With the use of mobile
    devices growing, SEO makes sure your website is
    mobile-friendly and accessible to a wider range
    of users.
  • Analytics and Insights SEO tools give you useful
    information and insights about your audience,
    enabling you to make decisions based on that
    information.
  • Flexibility SEO tactics are adaptable to
    shifting market trends and algorithmic
    requirements, assuring ongoing success.
  • Global Reach By gaining access to international
    markets, SEO can help firms increase their global
    reach.

6
THANK YOU FOR WATCHING ABOUT SEO

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