Brand Marketing

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MIT School of Distance EducationBrand Marketing
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What is Brand ?

• A brand is how a company differentiates itself
  from its peer brands. 
• The goal of branding is to earn space in the
  minds of the target audience and become their
  preferred option for doing business.
• Branding is the process of creating the brand
  identity of a company.
• This process also delivers materials that support
  the brand, like a logo, tagline, visual design,
  or tone of voice.

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Brand Marketing

• An effective brand marketing strategy builds
  awareness among prospective customers and enables
  them to get to know and trust the brand, which
  takes time.
• Potentially, brand marketing even positions your
  brand as a helpful resource for customers.
• Essentially, brand marketing is a long-term
  strategy that differentiates your product or
  service from others and ensures that customers
  are more likely to think of you when they are in
  the market for the product or service you offer.
• Strong brand marketing builds awareness and makes
  it more likely that consumers will think of you
  when they are in the market, searching for the
  product or service you offer. 

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Branding vs. Marketing
Branding Marketing
Develops the brand identity Develops campaigns that connect the brand to products, missions and goals
Builds customer trust with story Builds customer trust with actions
Strategies and tactics to support identity and story Strategies and tactics to support products and campaigns
The story about why your company exists Supports brand story with specific initiatives
Focus on how an audience feels about your company Focus on what an audience does with your company
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Example of Brand Marketing

• A toothbrush company works on a marketing
  campaign and brand management strategy to
  maintain consistency while introducing its new
  line of children's toothbrushes.
• When designing their packaging, they decide to
  sell their toothbrushes in boxes shaped like
  items such as a rocket ship, dinosaur, castle and
  unicorn using the same colors and logos as their
  line of adult toothbrushes.
• By associating this product line with other items
  children enjoy, the company increases brand
  recognition through associative thinking and
  familiarity but remains consistent by using the
  same colors and logos used in its adult line.  

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• It is essential for a Marketing Management
  professional to learn how to manage Brand
  Marketing for there organizational growth.
• The PGDM Marketing Management course focuses on
   strengthening relationships between brands and
  consumers.
• With PGDM Marketing Management course learn
  leadership, technical, organizational ,
  communication and creative skills.

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Why MITSDE ?

• Develop analytical skills to forecast market
  movement, competitor strategies and growth rate
• Learn Marketing Information System tools for
  effective CRM, implementation of marketing
  strategies and perfect the marketing mix
• Evaluate and strategize according to the ethical
  and environmental scenario
• Apply knowledge of concepts and tools to develop
  creative marketing strategies and overcome
  challenges
• Learn the tools and techniques of Digital
  Marketing

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Potential Careers Opportunities

• Market Research Manager
• Product Promotion
• Market Research Analyst
• Product Marketing Manager

• Marketing Manager
• Business Development Manager
• Brand Manager
• Advertising Manager

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About US

• MIT School of Distance Education is one of the
  largest distance learning center in India. We
  offer various Post Graduate Diploma and
  Certificate programs Online MBA Course across
  various industry sectors that include Operations
  Management, Project, Information Technology,
  Banking and Finance, Digital Marketing, Business
  Analytics and many more. MITSDE has, an online
  assessment system, flexi-learning approach and
  provides state-of the-art Learning Management
  System (LMS) which is in line with its mission
  'flexible learning opportunities anywhere,
  anytime, and to provide ultimate convenience,
  ease, and flexibility to our students.

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Advantage of learning with MITSDE

• Self-paced learning
• Live webinars and doubt solving sessions
• Quick and highly-responsive student support
• Dedicated student support team

• Regularly updated syllabus
• Industry-relevant course offerings
• Courses taught by Industry Experts
• Affordable courses
• No cost EMI options

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Placement Record at MITSDE
MITSDE has a dedicated Placement Cell providing
100 placement, CV building workshops and Career
Counseling. Our Student Placement
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Placement Record at MITSDE
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Contact Us

• Address
• MIT Alandi Campus, Pune Moshi-Alandi Road,
  Alandi-412105,Pune Maharashtra (India)
• Phone [phone]

• Email ID admissions_at_mitsde.com
• Website www.mitsde.com

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Thank you