How Site Speed Impacts The Customer Journey

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HOW
Site Speed Impacts
THE CUSTOMER JOURNEY
PREPARED BY WEBSITE SPEEDY
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Introduction
In the digital age, website speed plays a
critical role in shaping user experiences and
influencing your business's success. A Fast
loading speed creates a positive impact on the
user and influences their buying decisions. This
presentation will explore the importance of site
speed, how to improve website speed, and its
impact on the customer journey.
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The Need for Website Speed

• Website speed optimization is crucial in today's
  fast-paced digital world.
• In 2021, Google reported that 53 of mobile site
  visitors leave a page that takes longer than
  three seconds to load.
• Slow-loading websites not only frustrate users
  but can also negatively impact your search engine
  rankings.

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The Customer Journey

• The customer journey encompasses all touchpoints
  a user has with your website.
• It typically includes awareness, consideration,
  purchase, and loyalty phases.
• Slow site speed can disrupt each of these stages
  and deter potential customers.

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Impact on Awareness

• Slow-loading websites can deter users before they
  even engage with your content.
• In 2021, 57 of consumers said they wouldn't
  recommend a business with a poorly designed
  website (Source SocPub).
• First impressions matter, and having a
  fast-loading website is a fundamental part of
  that.

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Impact on Consideration

• Users who proceed to the consideration phase
  might become impatient with slow load times.
• In 2021, a one-second delay in mobile load times
  can impact conversion rates by up to 20 (Source
  Google).
• Users may abandon their journey if they don't
  find what they're looking for quickly.

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Impact on Purchase

• Slow website speed can significantly affect the
  purchase phase.
• In 2021, 79 of online shoppers said they would
  not return to a slow website (Source
  Kissmetrics).
• Fixing website loading time issues during
  checkout can lead to a reduction in cart
  abandonment.

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Impact on Loyalty

• A slow website can erode customer loyalty.
• In 2021, 40 of users will leave a website that
  takes more than three seconds to load (Source
  Kissmetrics).
• Slow site speed can result in a loss of repeat
  customers and decreased customer lifetime value.

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How to Improve Website Speed

• There are various techniques for page speed
  optimization depending upon your access and time
  either you can go for a lengthy way of auditing
  and rectifying all errors or you can pick a speed
  optimization tool such as Website Speedy which
  can help to increase website speed within 5
  minutes.
• Compressing images, using content delivery
  networks (CDNs), and minimizing HTTP requests can
  all contribute to faster load times.
• Regularly monitoring and optimizing your site
  speed is crucial for a smooth customer journey.

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Measuring Website Speed

• Use tools like Google PageSpeed Insights,
  GTmetrix, or Pingdom to measure your website
  speed.
• These tools provide insights and suggestions for
  improvement.
• Consistently track your site's performance to
  ensure it meets user expectations.

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Conclusion
The speed of your website is an integral part of
the customer journey. Slow load times can deter
users, disrupt their path to conversion, and
negatively impact your business's
reputation. Prioritizing how to improve website
speed and conducting regular page speed
optimization is vital for a seamless customer
experience and business success.
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