Introduction to Google Adwords

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Digital Trainee
Indias 1st Practical Digital Marketing Training.
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Introduction To Google AdWords
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What is Adwords?
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Google AdWords is a web advertising service, by
Google Inc., where advertiser pay for there
advertising copy to show the user.
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1. CPC- Cost Per Click It is a great tool for
understanding the basic costs of a campaign at a
basic level. Most business owners have an idea of
how much they are willing to pay for a lead and
this simple calculation gives them a figure to
work with. FormulaeTotal Spend / Total Number
Of Clicks
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2. CPM-Cost Per Thousand Impression CPM stands
for 'cost-per mille' but is more commonly known
as 'cost-per-thousand impressions'. This metric
allows us to understand how much it costs to get
an advert in front of the eyes of the people the
campaign is targeted at. Formulae(Total Spend
/ Total Number Of Impressions) x 1000
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3. CPA-Cost Per Acquisition Cost Per Acquisition
is a metric that all mark- eters should find
insatiably useful. It examines the relationship
between total advertising spend and the number
of conversions the account achieves. FormulaeT
otal Spend / Total Conversions
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4. CTR-Click Through Rate A simple but hugely
important calculation, 'click-through rate'
allows us to understand licking on an advert in
relation to how many times it is being
shown. FormulaeTotal Clicks / Total
Impressions
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4. CTR-Click Through Rate A simple but hugely
important calculation, 'click-through rate'
allows us tounderstand licking on an advert in
relation to how many times it is being
shown. FormulaeTotal Clicks / Total
Impressions
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5. ROI-Return On Investment Return On Investment
(ROI) is the holy grail of all the marketing
metrics. ROI allows us to understand how much
benefit a business is getting from a specific ad
campaign. Itlooks at the fundamental building
blocks of a basic sale, taking into account total
revenue and incurred costs. Formulae(Revenue
- Cost) / Investment Cost X 100 (for )
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7. QS-Quality Score Quality score is always be
1 to 10 score. This is very important in paid
marketing. Parameter for Good quality Score 1.
Quality of your landing page2. Keyword relevancy
in Ad copy.3. Past CTR must be high
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8. How AdWords Works
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Google Adwords
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