Introduction to SEO

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INTRODUCTION TO SEO
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What is Search Engine Optimization ?
Search engine optimization (SEO) is the process
of improving the quality and quantity of website
traffic from search engines to your website or
webpage. SEO targets free traffic (known as
"natural" or "organic" results) instead of
direct or paid traffic.
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History Of SEO
The first Search Engine was named as Archie
founded in the year 10 September 1990 Internet
founded in the year Jan 1 1983
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What do you mean by Search Engine?
A search engine is a software program that helps
you find the
information you are looking for and can
online using keywords phrases. Search engines
provide fast results, even when there are
millions of websites online.
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IMPORTANCE OF SEARCH ENGINE
Search engines essentially act as filters for
the wealth of information available on the
Internet. This allows users to quickly and
easily find information of genuine interest or
value without having to hunt through dozens of
irrelevant websites.
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LIST OUT SOME SEARCH ENGINES YOU KNOW?

• Google
• Yahoo
• Baidu
• Yandex
• Ask.com
• Bing

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How Search Engine Works ?
Crawling process
Crawling is the that search engine

• web crawlers (bots or spiders) use to visit a
  page, download it, and extract its links to
  discover more pages.

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HOW SEARCH ENGINE WORKS ?
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HOW CRAWLING WORKS?
WEBSITE 1 PAGE 1
WEBSITE 1 PAGE 2
WEBSITE 2 PAGE 1
WEBSITE 2 PAGE 2
WEBSITE 2 PAGE 3
WEBSITE 1 PAGE3
WEBSITE 1 PAGE4
WEBSITE 2 PAGE 4
WEBSITE 2 PAGE 5
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How Search Engine Works ?
Indexing Indexing means categorising web pages
which are derived from crawling and ranking of
the webpages. For example in the library we
group the books as per the shelves
specification for smooth process .
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FOOD INDUSTRY (INDEXING) (EXAMPLE)
Restaurants Recipes Food Reviews Food Delivery Apps
A2B Madras Samayal Foodie Prabhu Zomato
Hidden Door Hebbars Kitchen Irfan view Swiggy
Zaitoon Bake Shivesh Hungry Guys Dineouts
Thalapakkati Nishamadhulika Chahat khanna Ubereats
Meghnas Biriyani Food Network Viwa bros Door Dash
Zomato Pakoda Boys
Swiggy Zomato
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How Search Engine Works ?
Ranking Search engine ranking refers to the
position a URL occupies on a search engine
results page. A website's ranking is determined
by many factors. These factors can be influenced
by both search engine optimization and ad
buying.There are 206 ranking factors
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OUTBOUND LINKS AND INBOUND LINKS
Outbound Links - Outbound links are the links
which link from your website to another .
Inbound Links - Inbound Links are those links
where other websites links to your website .
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BOUNCE RATE
Bounce rate refers to the percentage of readers
that leave the webpage without taking any action
. For example going to a grocery store and not
purchasing anything
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SEARCH ENGINE SATURATION
The amount of space that your website occurs in
the search engine result pages is known as
Search Engine Saturation .Search Engine
Saturation can be of two types 1.Crawl
Saturation 2.Index Saturation
Occupies in Videos Hebbars kitchen
Occupies in Recipe Page Hebbars kitchen
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CRAWL SATURATION
Crawl saturation is a situation in which a
website is extensively crawled by search engine
bots, resulting in an increase in the frequency
and volume of crawl requests.
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INDEX SATURATION
Index saturation is a situation where search
engines are indexing most or all of the
available pages on your website.
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SURFACE WEB
The surface web refers to the portion of World
Wide Web which is accessible to the general
public with the help of Search Engines like
Google , Yahoo and Bing .Its the part of the
internet that can easily be indexed , searched
and visited using traditional web browsers .
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DEEP WEB
The deep web refers to the parts of the internet
that are not indexed by standard search engines
and not easily accessible by traditional means.
This includes content not available to the
public or searchable in the standard web browser.
The deep web is often characterized by
restricted access, requiring specific
credentials, authentication, or special software
to access its content.
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DARK WEB
Dark Web refers to the list of sites that are
hidden but can only be accessed by a hidden
browser . It is used for keeping activity
anonymous and private which is used for running
illegal activites .
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Types of SEO
Forms Of Seo On Page SEO OFF Page SEO Types of
SEO White Hat SEO Black Hat SEO Grey Hat

1. On Page SEO
2. OFF Page SEO
3. White Hat SEO 4.Black Hat SEO 5.Grey Hat SEO
   6.Local SEO 7.Technical SE 8.Mobile SEO

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TYPES OF SERP Results
SERP stands for Search Engine Results Pages
. There are various types of Search Engine
results which are as follows . 1.Paid results
2.Organic results 3.Map Pack
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PAID RESULTS
Paid results means the advertisers will need to
pay a certain amount of money while their ads
are being clicked by a user . You can see here
that the keyword being used are cars and these
are the paid results it is showing .
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ORGANIC RESULTS
Organic Results are the unpaid listings which
appear on the search engine result page .The
results are based on the factors like users
search query , incoming links ,valid search
engine efforts .In the image on the right side
,you can see the paid results as well as organic
results .
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ON PAGE SEO
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On Page Factors

• On-Page Factors
• Title tags and meta descriptions
• Header Tags
• URLs and URL Structure 4.Image alt text
• 5.Internal links 6.Site Maps

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ON Page Factors 1.Title tags and meta
descriptions 2.
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Sitemaps Sitemaps allow both humans and
computers to better understand the structure and
hierarchy of a site. HTML Sitemap - additional
file which shows the hierarchy and priority of
each page On-Page SEO Donts
1. 2.
Keyword stuffing Keywords that are used multiple
times in the same content Hidden text

• Only search engines can read the hidden text
• Hidden text can negatively affect website
  rankings
• Repetitive anchor text
• Creating pages thar contain redundant sentences ,
  unnecessary links and confusing information flow
  with the intention of improve the ranking
• Cloaking Cloaking is where you show one kind of
  information to search engine and other kind of
  information to the users .Cloaking is against the
  search engine guidelines
• On Page Factors 1.Page Title 2.Page Headings
• 3.Keyword based url

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ON PAGE SEO
On Page SEO means the front end operations which
happen in the website .This can
include 1.Technical optimisation 3.Internal Links
i Server Speed
4.Design

• Source Code
• IP address
• Content Optimisation
• Text ii.Graphics Iii. Videos

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WHAT ARE META TAGS?
Meta Tags are tags which used to describe the
details of a page for search engine purpose and
clients .There are two types of meta tags . One
is meta title and the other one is meta
description as well as URL .It also gives details
of a website .
Meta Title
Meta Description
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META TITLE
META TITLE
Meta title refers to a text of a webpage which
is above the description .Meta title indicates
the title of a webpage .The number of characters
in the meta title are 560 px .
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META DESCRIPTION
Meta Description reminds user what to expect
from a website . It gives a description of the
website for search engine purpose . The number
of characters for meta description is 960 px.
META DESCRIPTION
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RICH SNIPPETS
Rich Snippets are additional information which
are situated in the google search results with
some data .Common rich snippets includes reviews
, recipies and events .
RICH SNIPPET SHOWING REVIEWS RATINGS
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SITEMAP
A sitemap is a file where u provide the latest
details of a website such as pages , information
, videos and the relationship between
them .Search Engines use sitemap to crawl your
pages efficiently .
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XML SITEMAP
XML sitemap is a file which lists all the pages
making sure Google can find and crawl them all .
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STEP BY STEP INSTALLATION GUIDE OF RANK MATH SEO
PLUGIN
Step 1 Install Rank Math Seo Plugin in your
wordpress dashboard .Go to appearance and select
plugins . Next to the plugin you will see an
option called as Add New . Select Add New and
search for Rank Math SEO .Choose the blue button
for installing the app and it will take a few
minutes for the installation to happen
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Step 2 Activate the plugin
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STEP 3 A dialog box will appear . Click on the
blue button called as Start Wizard .
Click on Start Wizard Button
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STEP 4 Customize your website Layout for the
SEO part .Then click the next step Save and
Continue .
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STEP 5 Connect your Google account
Click on Connect your Rank Math account
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Step 6 Activate the plan
Click here
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STEP 7 Your Website is now ready for doing ON
Page SEO .Click on the blue button to return to
dashboard .
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HEADING TAG OPTIMISATION
There are 6 types of Heading Tags . 1. ltH1gt This
is Heading Tag lt/H1gt Can be used only once . 2.
ltH2gt lt/H2gt 3.ltH3gt lt/H3gt 4.ltH4gt lt/H4gt 5. ltH5gt
lt/H5gt 6 ltH6gt lt/H6gt
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OFF PAGE SEO
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DOMAIN AUTHORITY AND PAGE AUTHORITY
Domain authority is a search engine score which
is developed by Moz to identify how a website is
likely to rank in the search engine . Domain
authority ranges from 1 -100 Page authority is
a search engine metric which indicates how well a
website page is ranked in the search engine .
Page authority ranges from 1 -100 For checking
a score of a website , go to Pa Da checker
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OFF PAGE SEO
Off Page SEO means the activities which take
place in the back end of the website to improve
the rankings . The various activities of Off Page
SEO are 1.Link Building 2.Social Bookmarking
3.Blog Submission 4.Article submission 5.PDF
Submission 6.Business Listing
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LINK BUILDING
Link building is an art of acquiring hyperlinks
from other websites to your website .For search
engine optimization, the goal of link building
is to increase the quantity of high-quality
inbound links to a webpage in order to increase
ranking.
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SOCIAL BOOKMARKING
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GOOGLE SEARCH CONSOLE
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LOCAL SEO
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MOBILE SEO