Impact Of OTT on VFX and Animation

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The Impact of OTT Platforms on Careers in VFX and
Animation

• Over-the-top (OTT) platforms have ushered in a
  new era for the fields of Visual Effects (VFX)
  and Animation. These platforms have not only
  transformed the way we consume content but have
  also created exciting career opportunities for
  VFX and animation professionals.

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It stated that the industry could capture 20-30
of AVGC market globally. Nowadays it occupies
only 10 of market share. These numbers have
pushed many production houses to invest heavily
in this industry  and thus releasing content on
OTT platform. Red Chillies is one of them and
they have 300 artists working on movies like
Class of 83, Radhe , Gunjan Saxena. This is the
silver lining that the Indian media and
entertainment industry has experienced. So
currently an animation or VFX career may just be
the most coveted line of business, one may choose
of he aspires to make a career in the film
industry.
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One of the reasons why this industry never
stopped is that even  is that more and more
content has been consumed by OTT platform. Movie
makers never got a pass for creating content an
had to rethink the way they made them. The demand
for such a content is still on the rise making it
a great opportunity for content creator to
consider a career in VFX and animation. The
surge in demand for high-quality, visually
captivating content on OTT platforms has led to a
significant increase in the need for VFX and
animation expertise. From creating lifelike
creatures in fantasy series to crafting
breathtaking visual effects in action-packed
movies, VFX and animation have become
indispensable components of OTT content
creation. OTT platforms have made careers in VFX
and animation more promising than ever. They
offer a platform for professionals to showcase
their skills, push creative boundaries, and work
on projects that captivate audiences worldwide.
The global reach of OTT platforms means that VFX
and animation artists are no longer confined to
regional markets but can contribute to content
with international appeal.
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OTT platforms have also democratized content
creation, allowing smaller studios and
independent artists to compete on a global scale.
This means that aspiring VFX and animation
professionals have more opportunities to break
into the industry and make a name for
themselves. The swift development of internet
infrastructure in India has very much influenced
the increasing relevance of OTT platform. This
has enabled them to deliver the content directly
to the viewer, thus circumventing the need for
traditional distribution of channels and various
media outlets. The rapid adoption and evolution
of internet infrastructure have thus contributed
to the enormous popularity of OTT in India.
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OTT platforms have not only revolutionized how
we consume content but have also transformed
careers in VFX and animation. They have opened up
new horizons, offered global exposure, and
created a thriving ecosystem where creativity and
talent can thrive. For those passionate about VFX
and animation, the era of OTT platforms has
brought exciting prospects and a promising future
in the world of visual storytelling.
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The advent of OTT media streaming  has made it
easier and more convenient to the broadcaster to
directly showcase their content to the customers
with out the intervention of middleman. This help
to build a direct relationship with the user on
OTT platform. This is how OTT platform changed
the entertainment industry and like wise they
changed the genre of films. Film makers rely
mainly on VFX and animation to just move into a
new genre of films. This is how a career in VFX
and animation may be lucrative career option as
movies released on OTT platform are mainly  based
on VFX and animation. To Know More Visit on This
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