Google Search Console

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What is Google Search Console

• Google search console is a free web service
  hosted by google to monitor, maintain and
  troubleshoot overall site health on google search
  results.
• Search console helps anyone to understand and
  improve their search ranking.
• This tool provides an overview of metrics related
  to search performance and user experience in
  order to assist publishers and search marketing
  professionals to improve their websites and
  generate more traffic.
• For SEO in particular Search Console is a great
  tool for adjusting different approaches.
• The data that professionals can get from Search
  Console can help businesses to discover new
  ranking opportunities, boost existing
  performance, and learn how exactly people are
  coming to their website.
• Digital Pundit offers the best leaning
  opportunity for digital marketing course as well
  as they provides goal-oriented advertising
  solution.

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Features of Google Search Console

• Confirm that Google can find and crawl your site.
• Fix indexing problems and request re-indexing of
  new or updated content.
• View Google Search traffic data for your
  site how often your site appears in Google
  Search, which search queries show your site, how
  often searchers click through for those queries,
  and more.
• Receive alerts when Google encounters indexing,
  spam, or other issues on your site.
• Show you which sites link to your website.

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What is the purpose of Google Search Console?

• Google search console is a powerful platform
  which offers different tool as per different
  requirement.
• For many online businesses the most valuable
  purpose of search console is the performance
  report by which one can get information about
  their organic performance.
• Performance report provides information of
  organic traffic coming to business website as
  well as each individual URL. Also gives detail
  information about clicks, impressions,
  click-through rates and average keyword ranking.
• With the help of this feature success of SEO
  campaign can be directly measured as well as it
  provides data to further fine tune SEO
  strategies. There have been a large number of
  successful SEO campaigns completed by Digital
  Pundit Academy.

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• There is another important feature of search
  console that is valuable for digital business, in
  addition to statistical data search console is
  also maintain sites unharmed presence in google.
• Google provides some reports which can be helpful
  for website for non penalized for violating rules
  of google, error free, mobile/tab friendly and
  not too slow for the user.
• Google's coverage report provides website owners
  with information about how well their sites are
  indexed. This involves number of errors, warning,
  excluded and valid pages.

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Steps for Using Google Search Console

• Get a Google account if you don't have one.
  That's the only requirement to use Search
  Console.
• Open Search Console, then add and verify
  ownership of your site. You'll need to prove that
  you are the owner of your website, because Search
  Console shows information about your site that
  only site owners should see, and allows you to
  make changes that can affect how your site
  appears on Google.
• Understand how to get the most out of help. Did
  you know that the embedded help window is
  draggable?
• Read our guide to basic Search Console
  usage. Many users need only a quick site check-up
  once a month, unless we alert you that we've
  found a problem.
• Learn the basics of Google Search You'll need to
  understand this to understand the reports and
  data.

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Who should use Search Console?

• Business owners 
• Even if you won't be using Search Console
  yourself, you should be aware of it, become
  familiar with the basics of optimizing your site
  for search engines, and know what features are
  available in Google Search.
• SEO specialists or marketers 
• As someone focused on online marketing, Search
  Console will help you monitor your website
  traffic, optimize your ranking, and make informed
  decisions about the appearance of your site's
  search results.
• You can use the information in Search Console to
  influence technical decisions for the website and
  do sophisticated marketing analysis in
  conjunction with other Google tools like
  Analytics, Google Trends, and Google Ads.
• Digital Pundit is well known as SEO specialist as
  well as they provide goal-oriented advertisement
  solution.

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• Site administrators 
• As a site admin, you care about the healthy
  operation of your site. Search Console lets you
  easily monitor and in some cases resolve server
  errors, site load issues, and security issues
  like hacking and malware.
• You can also use it to ensure any site
  maintenance or adjustments you make happen
  smoothly with respect to search performance.
• Web developers 
• If you are creating the actual markup and/or code
  for your site, Search Console helps you monitor
  and resolve common issues with markup, such as
  errors in structured data.