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Title: Analytics of dATA DRIVEN IN DIGITAL MARKETING


1
Analytics and Data-driven Marketing by Seven
Boats Info-system Pvt. Ltd.
Discover how Seven Boats Info-system Pvt. Ltd.
uses analytics and data-driven marketing
strategies that deliver measurable results and
drive profits for businesses of all sizes.
by Swapnendu Chakraborty
2
What is Analytics?
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2
Collecting Data ??
Optimizing Performance ??
Analytics is the process of collecting,
organizing, and analyzing data to uncover
important insights that can be used to make
strategic business decisions.
Analytics is crucial for analyzing performance,
understanding customer behavior and preferences,
and optimizing marketing campaigns to increase
conversions and revenue.
3
Driving Innovation ??
Big data analytics fuel innovation and drive
growth by revealing hidden patterns, trends, and
opportunities that provide a competitive
advantage to businesses.
3
How can data-driven marketing help your business?
Customer Insights ??????
Improved ROI ??
Competitive Edge ??
By using data to optimize your marketing
campaigns, you can improve your return on
investment and get more value from your marketing
budget. You'll be able to better target your
marketing efforts and focus on the areas that are
most likely to drive revenue.
Data-driven marketing provides valuable insights
into your customers and helps you understand
their preferences, behaviors, and needs. This
information can be used to create targeted
marketing campaigns that drive engagement,
loyalty, and revenue.
Data-driven marketing gives you a competitive
edge by allowing you to make informed decisions
based on real-time data and insights. You can
identify trends and opportunities before your
competitors, react quickly to changes in the
market, and keep ahead of the curve.
4
Introduction to Seven Boats Info-system Pvt. Ltd.
Who We Are
Our Team
Seven Boats Info-system is a full-service digital
marketing agency that specializes in analytics
and data-driven marketing strategies. We've
helped countless businesses achieve their
marketing goals and grow their revenue through
data insights and innovative marketing campaigns.
Our team consists of highly skilled and
experienced marketers, developers, and analysts
who are passionate about using data to drive
results. We work closely with our clients to
understand their unique needs and develop
tailored strategies that help them achieve their
objectives.
Our Awards
We've been recognized by industry-leading
organizations for our innovative strategies and
outstanding performance in marketing and
analytics. Our team has won numerous awards for
our work in SEO, social media, content marketing,
and more.
5
Our Analytics Data-driven Marketing Services
Marketing Strategy Development
We work closely with our clients to develop
customized marketing strategies that leverage
data insights to drive results. Our team takes a
data-driven approach to marketing, which enables
us to optimize campaigns and improve ROI.
Online Advertising
We provide a full range of online advertising
services, including PPC advertising, social media
advertising, and more. We use data insights to
optimize ad campaigns and maximize your ROI.
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Data Analysis Insights
Content Creation Optimization
We provide in-depth data analysis and insights
that help businesses make more informed
decisions. Our team uses sophisticated analytics
tools and techniques to uncover key trends and
patterns in customer behavior, market trends, and
more.
Our content team creates compelling, high-quality
content that resonates with your target audience.
We use data insights to inform our content
strategy, ensuring that every piece of content we
create is optimized for maximum engagement and
conversions.
6
Steps for Effective Data-driven Marketing
Set Goals KPIs ??
Collect Organize Data ???
Before you start your data-driven marketing
campaign, establish clear goals and key
performance indicators (KPIs) that you want to
achieve. This will help you measure success and
adjust your strategy over time.
The first step in data-driven marketing is to
collect and organize data from multiple sources
such as CRM, social media, website analytics, and
more. This enables you to get a complete picture
of customer behavior and preferences.
Analyze Data ??
Optimize Campaigns ???
Once you have collected your data, analyze it to
identify key insights and trends. Use these
insights to create targeted marketing campaigns
that address the needs and preferences of your
customers.
Continuously monitor and optimize your marketing
campaigns using data insights. Adjust your
strategy based on what is working and what is
not, and focus on the areas that are driving the
most revenue.
7
Case Studies/Examples of Successful Data-Driven
Marketing Campaigns
eBay
Netflix
eBay uses data to provide personalized product
recommendations to its users based on their
search and purchase history. This has helped the
company increase customer engagement and
conversions.
Netflix uses data to predict which shows and
movies will be popular among its subscribers.
This enables the company to create customized
recommendations that keep users engaged and
reduce churn.
Spotify
Spotify uses data insights to recommend songs and
playlists to users based on their listening
history and behavior. This has helped the company
improve customer engagement and retention.
8
Next Steps/Contact Seven Boats Info-system Pvt.
Ltd.
Contact Us ??
Follow Us ??
To learn more about our analytics and data-driven
marketing services, or to schedule a
consultation, please contact us at
Follow us on social media to stay up-to-date on
the latest news, trends, and insights in the
world of analytics and data-driven marketing
Address ABC street, XYZ city
  • Facebook
  • Twitter

Email info_at_sevenboats.com
  • LinkedIn

Phone 91 1234567890
  • Instagram
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