Search engine optimization ( SEO)

1
What are On page SEO activities?
By Yashvi Shah
2
Table of contents

• Canonical tag
• Content Optimization
• Image Alt tag
• Loading Speed
• Schmea markup code
• Anchor text

• keywords research
• Title tag
• Meta description
• H1 to H6 tag
• URL optimization

• Robot.txt
• Sitemap.xml
• 301 302 redirect

3
Keyword research
Keyword research is a research that is done for
the search queries / terms that are entered by
users on google or other search engines with an
intention to gain information on searched query /
term.
4
Title tag
Title tag is one of an important element of
website that is shown in a blue text on SERPs
(Search engine result pages) Example - Digital
pundit Best digital marketing course in
Ahmedabad.
5
Meta description
The summary of website content consisting of
165-170 characters explaining the website in a
precise way that is shown on SERPs (Search engine
result pages).
6
H1 to H6 tag
H1 tag is heading that covers the main subject of
webpage. H2 tag starts the subheading of a
website. H3 tag is to organize the sub sections.
H4 tag, H5 tag and H6 tag are used to provide
the additional information of the website.
Blog digitalpundit.in
7
URL optimization
One of the important On page SEO activities is to
optimize the URL as it makes it easier for
crawlers to crawl and index the website and in
result it provides the relevant content to the
users.
Blog digitalpundit.in
8
Robot.txt
Robot.txt file helps google bot as well as other
search engine bots to know that which URLs of
your website are you allowing the crawler to
access.
Blog digitalpundit.in
9
Sitemap.xml
Sitemap.xml is a file that provides the
information of all your website data including
the pages, images, videos and all other files.
This file helps search engines like Google to
crawl the website in a more efficient way.
Blog digitalpundit.in
10
301 302 redirect
301 redirect - Also known as permanent
redirection is the HTTP (hyper text transfer
protocol) means permanently moved URL. Example -
abc.com/a --gt abc.com/b
302 redirect - Also known as temperorily moved
redirection is the HTTP (hyper text transfer
protocol) means moving a URL for certain period,
used in various situations like when website is
hacked.
Blog digitalpundit.in
11
Canonical tag
A canonical tag (or relcanonical) is a small
part of HTML code. This tag helps the search
engines to determine the main version of page
from other simliar look alike pages from the
website.
Blog digitalpundit.in
12
Content Optimization
Content Optimization helps the search engines as
well as the users in better understanding of
content on the website. Optimizing the content
includes optimizing keywords, meta tags and title
tags as well as relevant links.
Blog digitalpundit.in
13
Image Alt tag
Image Alt tag is a way to describe the images for
understanding of the search engine crawlers. It
also works as an alternative in written
description of an image when the image is
unavailable to the user.
Blog digitalpundit.in
14
Loading speed
Page loading speed helps in improving the rank as
well as in user experience and the conversation
rates of your website. The speed varies from
different versions of devices. However, best page
loading speed for a website is 3 seconds.
Blog digitalpundit.in
15
Schema markup code
A code that helps to present the data of your
website in structured way and represents the
content of your website in a better way on SERPs
( Search engine result pages).
Blog digitalpundit.in
16
Anchor text
A hyperlink text that is clickable . This is used
by search engines to index and rank the webpages.
Blog digitalpundit.in
17
Thank you!