Digital Marketing Classes in Pune- SIM

1
What is digital marketing?

• Digital marketing is the component of marketing
  that uses the Internet and online-based digital
  technologies such as desktop computers, mobile
  phones, and other digital media and platforms to
  promote products and services.

2
SEO (search engine optimization)

• There are
  2 types of SEO

White hat SEO
Black hat SEO
3
White hat SEO

• It refers to any practice that improves your
  search ranking on search engine result pages
  while maintaining the integrity of your website
  and staying within the search engine terms of
  services.

4
Black hat SEO

• It refers to a set of practices that are used to
  increase a site or page rank on search engines
  through means that violet the search engine terms
  of services
• following are the techniques used in black hat
  SEO
• cloaking
• Content hiding
• Keyword stuffing
• Doorway pages/ sneaky URL redirect
• Duplicate content/ copied content

5
Website

• A website is a simple collection of web pages
  and codes. Codes that discuss the layout, format,
  and content of a page.
• Making a website consists of
• registering a website
• hosting a site
• URL
• keyword

6
keywords

• Generic keyword
• Short tail keyword
• Long tail keyword
• seasonal keyword
• Keyword research and analysis
• Keyword density

7
What is SERP?

• Search engine result pages, these pages are web
  pages surfed to users when they search for
  something online using a search engine such as
  Google.

8
Google sandbox effect

• It is a basic observation period done by google
  in which it checks whether the website has a
  technical issue and black hat SEO technique.
• it takes 2-3 weeks after that website is live.