Digital Marketing Classes in Pune- SIM

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Digital Marketing

• Digital Marketing also called as online marketing
  it is marketing of product and services using
  digital technologies.
• Search Engine Optimization (SEO)
• SEO is the process of taking steps to help a
  website or piece of content rank higher on
  Google.

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What Are Search Engines

• Google, Yahoo, Bing, Baido, Yandex
• Steps of how search engine works
• Crawling Searching and scaning your website or
  web page
• Indexing Storing your website or web page to
  search engine data base center
• Ranking It is based in the quality of the
  website and it is shown on the webpage

3
What is white hat SEO

• White hat seo refers to any practice that improve
  your search ranking on search engine result page
  while maintaining the integrate of your website
  and staying with in the search engine terms and
  survices.
• What is black hat SEO
• It refers to the set of practice that are use to
  increase a site or page rank on search engine
  through means that violate the search engine
  terms of services.

4
Some black hat SEO techniques

• Cloaking It is a method of users content or
  information that is different from what is
  presented to search engine crawlers to improve a
  website search engine ranking.
• Content Hiding Adding invisible content is also
  a prohibited practice some website that engaged
  in black hat SEO do this by ranking text some
  color as page background.
• Keyword Stuffing It refers to the practice of
  filing your content with irrelevant keyword in an
  attempt to manipulate where the page ranks on
  search result pages.

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• Doorway Pages / Sneaky URL Redirect Doorway
  pages are paper of sites that redirect visitors
  to a different page without their knowledge.
• Duplicate Content / Copied Content It means
  copy pasting the same exact content or block of
  content that are very much similar area and
  different domain

6
What is website

• A website is a simply collection of webpage of
  codes that discuss the layout format and content
  for a page.
• How To Resister a Site
• We can resister from below website.
• Go. Daddy
• Big Rock
• Hosting Raja
• Host Gater
• Name Chip
• Hosting of a site
• When a hosting producer allocate spaces on web
  server for website to store its file they are
  hosting website web hosting makes the files that
  compress a website available for verify online.
• SSL SECURE SOCKET LAYER
• SSL layer protect from spamming and hacking of
  website.

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What is URL, Subdomain and Domain

• URL UNIFORM RESOURCE LOCATR
• e.g. https//www.learnatsim.com
• What is keywords
• A keyword is a term used to describe a word or
  group of words on internet users uses to platform
  perform a search in a search engine or search
  bar.
• Types of keywords
• Generic keywords It is used for brand name or
  general keyword it helps to balance your generic
  and branded keywords to compair and to capture a
  wide rate of customers to increase conversion
  opportunities.
• E.g. Car, Refrigerator and Bottle

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• Short tail keywords This keywords are those
  phase with only one or two words their length
  makes them less specific them searches with more
  words.
• E.g. - Maruti car, HP Laptop.
• Long Tail Keywords Long tail keywords are
  longer and specific keyword phrases consisting of
  more than three words and are much easier to rank
  due to low competition.
• e.g. Maruti car showroom in Pune.
• Seasonal Keywords It is keyword that generate
  most of their search traffic during a specific
  time of the year.
• E.g. Rainy season, summer season, winter
  clothing.

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Introduction keyword planner tool

• It helps you to research keywords for your search
  campaigns you can use this tool to discover new
  keywords related your business and see estimate
  of the searches they receive and the cost of
  target them.
• Keyword Research And Analysis
• Keyword research is a core SEO task that involve
  identifying popular word and phrases people enter
  into search engine making in attempt to figure
  out what to rank for.
• Keyword analysis is the process of analyzing the
  keyword or such phrases that bring visitors to
  your website through organize and paid result

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Keyword Density

• Keyword density refers to the no. of times a
  keyword appears on given web page or within a
  place of content a ratio or percentage of the
  overall word count keyword density should be 2
  to 3.
• Google Sandbox Effect
• It is basic observation period done by Google in
  which it checks weather the website has technical
  issue or black hat SEO technique and the time
  period will be taken us 2-3 weeks its done when
  the website is live.
• What is SERP
• SERP SEARCH ENGINE RESULT PAGES
• Search engine result page serve to users when
  they search for something online using search
  engine such as a Google.

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On Page Optimization

• Definition On page optimization is the process
  of optimizing parts of your webpages so they rank
  higher on search engine and it is an process of
  tweaking pages content, tags and internal links
  to improve search results.
• HTML Hypertext Markup language
• HTML is a coding language / programming language.
  
• HTML is the code that is used to structure a web
  page sites content.
• Opening bracket - lt ab gt
• Closing bracket - lt ab gt
• Closed - lt / gt

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• HTML ?
• lthtmlgt
• ltheadgt
• lttitlegt digital marketing courses in Pune
  lt /title gt
• ltdescriptiongt we are providing best courses in
  pune
• School of internet
  marketing lt /descriptiongt
• 
  
  lt/headgt
• ltbodygt
• 
  
  lt/bodygt
• ltfootergt
• 
  
  lt/footergt
• 
  
  lt/htmlgt

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Meta Tag Optimization

• Meta tags are snippets of text that describe a
  pages content the meta tag dont appear on the
  page itself but only in the pages source code.
• Meta tags are essentially little title content
  description that help search engine what the web
  page is about.
• Title Tag
• A title tag is a HTML aliment that specifies the
  title of webpage they are displayed on SERP as a
  clickable headline for a given result there is an
  character limit for title tag 50-70 character
  including spaces
• Description Tag
• Description tag in HTML is the 160-170 character
  snippets including spaces used to summaries a
  web page content search engine uses this snippets
  in search result to late visitors know what a
  page is about before they click on it.

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Keyword Proximity

• Keyword proximity refers to the distance between
  the search term individual keywords.
• E.g. Primary keywords school of internet
  marketing
• secondary keywords digital marketing course
  in Pune
• Keyword proximity should be 8-10 words.
• What is keyword Mapping
• Keyword Mapping is the process of assigning
  relevant keyword to different pages on a website
  base on through keyword allotting a no. of
  keyword to a particular page is known as keyword
  mapping.
• Image Optimization
• Image optimization is about reducing the file of
  your content images as much as possible without
  sacrificing quality so that your page load times
  remain low
• Pingdam Tool
• Website loading time should be 2 to 3 seconds
  this tool show you the speed of your website.

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• Optimzilla Tool
• Is an image compressor which reducing the size of
  image without sacrificing the image quality.

Alt Tag Alt tag also called as Alternative text,
alternative attributes, alternative
description. Alt tag provide better image context
description to search engine crowler helping them
to indexing an image properly.
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Creating/Uploading Robots.txt files

• Robot.txt file is a file in which use instruct
  web robot typically search engine robot how to
  crawl or index a webpage of their website it is
  mainly used for term and condition page and
  privacy policy page. Format in Note pad
• All Bots ?
• All Page ? /
• User agent Google bot
• Disallow /(URL) privacy - policy

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• User agent
• Disallow /terms condition
• Disallow /privacy policy
• user agent yahoo slurps
• Disallow /
• User agent google.bot
• Disallow /assets / image/digitalfile/s
  imlogo
• Bots Names
• Google Google bot
• Bing - Bing bot
• Baidu - Baido bot
• Yandex - Yandex bot
• Yahoo - Yahoo slurps

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• What is PA/DA -
• PA stands for Page Authority. DA stands for
  Domain Authority
• 404 ERROR -
• 404 error means no page found error, URL corrupt,
  URL delete, URL wrong.
• 301/302 Redirection -
• A redirection is a way to send both user and
  search engine to a different URL from way to
  another way .
• Canonical Links -
• A canonical links is a HTML aliment that helps
  webmasters to prevent duplicate issue in search
  engine optimization.
• Anchor Text -
• It is a clickable text in a hyperlink it is exact
  match if it include a keyword that mirror the
  page that is being linked the text.

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• OFF PAGE OPTIMIZATION
• Types Of Link
• 1) Inbound links / outbound links
• 2)Internal links / External links
• 3) No follow links / Do follow links
• 4) Reciprocal links
• Search engines submission submitting your
  website to search engines like Google, Bing and
  yahoo can help to improve your websites
  visibility in search result.
• Directory Submission Submitting your website to
  online directories can help to build backlinks
  and improve your websites visibility.
• Social bookmarking submission sharing your
  websites content on social bookmarking sites like
  Raddit, Digg and stumble upon can help to
  increase your websites visibility and and attract
  more traffic.

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• Article submission writing and submission
  articles to article directories can help to build
  backlinks and improve your websites visibility.
  
• Forum link building submission Participating in
  online forums to your websites niche can help to
  build backlinks and increase your website
  visibility.
• Image submission - Image submission is an
  off-page activity which simply means to leave the
  image related to your content on the website
  and attract  the audience towards it.