Influencer Marketing For Better Reach

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Influencer Marketing for Better Reach
The best way to market yourself
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Table Of Content
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What is Influencer Marketing
How can brands pick the right influencers?
Why you should use Influencer Marketing?
Conclusion
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Influencer Marketing

• About
• Influencer marketing is a form of social media
  marketing. There is a relationship between a
  brand and an influencer. Influencer promotes
  brand products or services through various social
  media platforms, including Instagram and
  YouTube. Additionally, they have information or
  experience about the product or service they are
  advertising.
• For example, a popular fitness vlogger on YouTube
  with extensive knowledge in weight training and
  proper nutrition may be asked to do advertising
  for sportswear or a supplement company. On
  occasion, an influencer may not have experience
  relevant to the product they are advertising. In
  this situation, they rely on the trust and
  loyalty they have built within their community to
  influence their followers. Common influencer
  categories include adventurists, photographers,
  food enthusiasts, how-to experts, beauticians,
  artists, models, and comedians to name a few.

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Influencer Marketing Statistics
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Influencer marketing has grown to 16.4 billion
in 2022. Businesses are making 5.2 ROI for
every 1 spent on influencer marketing. There
has been a 465 increase in searches for the
phrase "influencer marketing" on Google alone
since 2016. 90 of survey respondents believe
influencer marketing to be an effective form of
marketing. 67 of brands use Instagram for
influencer marketing.
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2019
2020
2021
2022
2023
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Why you should use Influencer Marketing?
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Quickly Builds Trust
Improves Brand Awareness
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Enriches Your Content Strategy
Effectively Reaches Your Target Audience
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Why you should use Influencer Marketing?
Provides Amazing Value to Your Audience
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Builds Winning Partnerships
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How can brands pick the right influencers?
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Two major factors affect the influence of an
influencer. Brands widely use these factors to
find the right influencers for their campaign
requirements. To find the right influencers, you
need to look at their reach and niche. Reach
looks at their overall followers and engagement,
including direct followers and indirect
engagement through exploration and discovery
features on social media. Niche focuses on
targeting influencers in a certain domain of
expertise. Reach helps brands target a wide
audience base that believes in the influencer,
while niche can be leveraged for special
subject-matter-related strategies.
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Some steps to find the right influencer for your
brand
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Right Influencer For Your Brand
Create an outline of your campaign goals and
requirements. Detail your desired outcomes at
this stage and create metrics to track your
progress.
List influencers who align with these goals and
requirements Analyze their niche and reach.
Understand your audience demographics and pick
influencers who align with your target age, sex,
location, or purchase patterns.
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Calculate the engagement rate of these
influencers Select a bunch of their branded
posts, add the total number of likes and
comments under these posts, divide the total
influencers number of followers, and multiply
the result by 100. Do this for at least 10 posts
to understand the average engagement rate.
Ensure that these selected influencers are
relevant to your brands offerings Engagement
rate is important, but your post being relevant
to their feed and to their audience should
always take priority.
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Right Influencer For Your Brand
Choose influencers who share values with you and
are authentic If you are an eco-conscious brand,
you shouldnt partner with an influencer who
promotes fast fashion or is not environmentally
conscious in their actions.
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Pros and cons of influencer marketing
PROS You can reach a relevant audience Influencer
s build trust and credibility They can reach
many more people than you can alone
Comparatively cheap
CONS Can be hard to find the best
influencers Influencers can harm your brands if
youre not careful selecting them Can be tricky
to measure results
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Conclusion
Influencer marketing can be incredibly beneficial
for start-up brands or those that have been
struggling in gaining traction in their social
media marketing. With a clear understanding of
how influencer marketing can accelerate your
online goals, you can commit to implementing
your first campaign quickly to experience these
results in your business.
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Contact Us
91 8595563420 hello_at_collegewebbuilders.in
www.collegewebbuilders.in Q13A Mohan Garden
Uttam Nagar Suite 300, New Delhi, Delhi 110059
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