Title: People Don't Read They scan
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2The huamn mnid deos not raed evrey Iteter by istl
ef, but the wrod as a wlohe.
Read again
3The first and last letter must be in the right
place. Rest can be a total mess.
nsiontent
Cs
4If reading a sentence, then eyes are scanning
the text from left to right. Dividing the words
into
shape clusters, by 2 to 4 by 2 to 4
words at the time. words at the time.
5Most people can only decode 4-5 pairs before
needing a break.
So, if you want to
make your audience read your captions.
6Don't write stressful paragraphs like this
This is only a sample paragraph to demonstrate
how difficult and time consuming it is to read
this lengthy material. It's difficult for the
human eye to scan, and we don't want to read
this material from the start. And I well
understand how awful it is. Thank you for your
time.
7Do group text into 3-5 pairs like this
But on the other hand, it is effortless to read
this one. Because words are grouped together into
3-5 pairs. A beautifully designed text structure
creates a seamless experience.
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