Why Tracking Google Analytics bounce rate is critical?

1
What is Bounce rate on Google Analytics and how
to reduce it?

• A bounce occurs when a user arrives on a website
  or homepage and leaves without taking any further
  action like visiting other pages of the site.
• Website bounce rate indicates how many visitors
  leave a page without taking any action, such as
  purchasing something, completing a form or
  watching video.
• The bounce rate on your site can tell you
  something about your website's quality and the
  "quality" of your audience
• 
  
  www.metsertive.com

2
Bounce Rate of a website on Google Analytics

• Bounce rate is determined by compiling all the
  single-page sessions and dividing them by all
  sessions.
• In UA Analytics (Old interface) reports such as
  Audience, Acquisition and Behavior located in the
  left menu show the date tables with Bounce rate.
• In GA4 Analytics you can add Bounce rate by
  selecting Reports and then Engagement and
  then Page and Screens now click the pencil icon
  on the top right and add Bounce rate to reports
  and save it.
• 
  www.metsertive.com

3
Bounce Rate in GA4 A Analytics

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4
Why Tracking Google Analytics bounces is critical?

• You can better understand how visitors are
  interacting with the pages on your site, allowing
  you to make marketing and optimization decisions
  based on their bouncing behavior.
• While running ads tracking bounce rate of Landing
  page will help you avoid waste of resources.
• If the page landed doesnt measure up to their
  expectation you can fine-tune your page.
• 
  
• 
  www.metsertive.com

5
Do you believe that high bounce rates are
alarming?

• Yes, a high bounce rate is terrible but it is
  contingent on the situation.
• A high bounce rate is normal when it comes to
  single-page sites like blogs or websites that
  provide various forms of material that are
  supposed to be used for single-page sessions.
• 
  
• www.metsertive.com

6
Patterns of bounce rate

• You can observe whether the bounce rate is
  completely uniform if it's high overall, but you
  should dive into the numbers if it appears to be
  driven by a particular channel, pair of sources,
  or some pages.
• To better understand how complex the issue is,
  look into what correlation your content has with
  your marketing and see whether the pages you have
  linked to can guide readers to the next steps you
  want them to take.
• 
  www.metsertive.com
• Solution
• Remove the JavaScript library or update it with a
  security patch.

7
Tips to reduce your website bounce rate

• Embed YouTube videos on your page to increase
  your site's views and engagement.
• Check your website loading speed because slow
  website load time is associated with greater
  bounce rates.
• Create internal links throughout your page,
  Internal links help you to take your users to
  other locations on your website .
• 
  www.metsertive.com

8
Tips to reduce website bounce rate
9
Tips to reduce website bounce rate

• A majority of all online traffic now originates
  from mobile devices, according to Search Engine
  Land.
• You need to get your site to perform well on
  smartphones and tablets if you want to keep
  bounce rates low.
• Ergonomic design can make your page like a
  superglue and help you reduce bounce rate.
• 
  www.metsertive.com

10
Conclusion

• You can examine your marketing efforts by looking
  at your bounce rate
• Bounce rate is a valuable tool to analyze pages
  to select which pages should receive greater
  attention.
• Making your pages more welcoming for visitors and
  providing them with what they expect also
  contribute to a great website. 
• 
  www.metsertive.com

11
Website Bounce Rate

• THANK
  YOU.
• 
  Metsertive
• 
  www.metsertive.com
• 
  
• 
  
  www.metsertive.com