BEST PRACTICES FOR EVENT TRACKING IN GOOGLE ANALYTICS

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BEST PRACTICES FOR EVENT TRACKING IN GOOGLE
ANALYTICS
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Tracking is like rowing a ship even though you
manage the oars without a destination you're
misplaced. Event monitoring on Google Analytics
is your oar on the subject of measuring whats
taking place at the page. Efficient monitoring
begins with a clear pre-set of desires to acquire.
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An event is made from the following additives

• Event Category The object that user interacted
  with at the page. (E.g. Video)

Event Action The form of interaction with the
item. (E.g. Play)
Event Labels Labels are useful for categorizing
activities. (E.g. Summer time campaign)
Value Value can be a numeric rate related to the
item. (E.g. Time taken in seconds by the player
to load)
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• Five Best Practices For Event Tracking on Google
  Analytics

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1. Discover which Event you Need to Track

• Efficient tracking begins with figuring out
  earlier all factors that you would need to track.
  If you are an e-commerce business website, you
  would want to track factors like add to cart,
  take away from cart, and purchase now, sign-up
  and different critical factors.
• Even if start with tracking a single object in
  your internet site. It is critical to identify
  all the items/events which you need to track on
  the website.
• Clarity on all items/events to track will enable
  you to arrive at a report structure that scales
  up as your internet site expands its content
  material as well as traffic. 

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2. Construct Formation of
Event Tracking Report in Advance

• During Event Tracking, implementation phase
  aspect the exceptional stakeholders concerned and
  structure the reports therefore.
• For instance, your business team could want to
  track business-associated objects/activities like
  add to cart, purchase now, and so on. While your
  product team might need to track
  objects/activities associated with engagement
  usage of the website.
• Knowing the structure earlier will allow you
  clear out Event Categories for Event Tracking
  implementation.

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3. Classification Based on Naming

• Adopt a steady naming nomenclature for Event
  Categories Event Actions. For example, if your
  Event Category named Purchase ensure that all
  buy-related activities are sorted below the Event
  Category.
• Event Category Event Actions pair up as a
  unique detail in relation to reporting. For this
  reason, identify metrics that belong to the same
  class before you started out implementation.

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4. Bounce Rate Effect Using Non-Interaction
Events

• Bounce rate is called as a single-web page
  session while the consumer visits a single page
  for your website and then exists the web page
  without taking any further actions. If you put
  into effect event tracking on your website, then
  you definitely might notice a dip rate metrics
  for the selected web page. Google Analytics
  examines event tracking as an interaction
  request.
• Post implementing event tracking on a web page
  bounce rate could be termed as a single-page
  session with none interactions at the
  items/events configured for event monitoring.

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• If you dont use event tracking to calculate
  bounce rate you could use an optional parameter
  which lets you exclude certain activities as
  interactions when bounce rate is calculated for
  the page. During event tracking implementation
  you have to perceive which objects/events need to
  be classified as Non-interaction events and the
  value for such requests must be set to true to
  make certain that such events aren't considered
  as interaction hits.

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5. Event session limitations

• Initial 10 event hits transmitted to Google
  Analytics are tracked without delay. After which
  monitoring is limited to 1 hit per second. If
  you're events per sessions reaches its threshold
  then additional activities will now not be
  tracked.
• To control session limitations, its crucial you
  stop unnecessary scripting on media files, and
  also keep away from time-lapse mechanisms that
  generate a huge number of event hits.

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