How to Get More Website Leads

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How to Get More Website Leads
www.atdny.com
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The basic components needed to generate more
website leads are traffic and website conversion
rate Visitors X conversion rate leads. So,
you need to define your target customers and
drive more quality, relevant traffic into your
website. Its also important to check your
websites current lead conversion rate before
making any improvement plans.
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Define Your Target Customers or Leads

• You have to define the type of leads you need to
  be able to develop the strategies that will
  attract them. You need to have a good
  understanding of your target customers to know
  the following
• What incentive would motivate them to share their
  contact information?
• What communication method do they prefer
  (advertisement, email, phone call, etc.)?
• Where are they active online? Establish your
  presence there to attract more traffic to your
  website.
• What do they care or worry about related to the
  product or services you offer?

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Whats Your Websites Lead Conversion Rate?

• Conduct an audit to determine your website
  traffic sources and lead conversion rate. You can
  use Google Analytics and other analytical tools
  out there. The information will help you identify
  problems that you must correct to reduce wasted
  advertising spend as well as the strategies to
  increase your website leads.
• You can also identify the website pages that get
  more traffic, which means that you can design
  them into another lead conversion page.

Important Website Features to Get More Leads
A website designed to get more leads is visually
appealing and has features or elements that will
capture the visitors attention and convert them
into leads or potential customers. Following are
some of the essential features included in most
website pages used for lead conversion
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• Compelling and targeted messages to your audience

• Website design

• First, the website should be search engine
  optimized. You wouldnt want to miss the organic
  traffic from the search engines. The website page
  should be free of any features that dont help
  turn your visitors into leads. They could
  distract your website visitors from paying
  attention to your message. The use of white
  spaces, contrasting colors and dynamic messaging
  also help the visitor to focus on your headline
  and copy. Dynamic or scrolling messaging within a
  specified space allows you to share a long
  message without reducing the designed spaces.

• The message must speak to your website
  visitors. They should quickly understand the
  following
• What you offer.
• How the product and service you offer can help
  them, state the reason why they should choose
  you.
• How they can get what you offer.
• The headline and copy should be short and simple
  but can convince the visitor to immediately take
  the action specified in the CTA.

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Important Tips..

• Testimonials, reviews and other social proof

• Use short videos instead of written content

• Learn the language

• Call-to-action options

• Easy website navigation

Offer an irresistible lead magnet
Exit pop-up offer
Add a live chat service / forum on your website.
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Forum

• Some websites include a forum where current and
  potential customers can post, comment and join
  discussions on various topics related to the
  products or services you offer.
• Many people consider an online forum as a good
  source of information about a companys product
  or services they intend to buy. The wide range of
  discussions about various experiences in using
  the product or service can help potential buyers
  to decide if it would be suitable for their needs
  or not. The information would shorten or hasten
  the buying process. On the other hand, the
  company or website owner can also learn how to
  further improve the product or services from the
  discussions among forum members.
• Long Island Website Design

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Test

• Testing is the best way to know which of the
  website features should be on your website. By
  testing how your page works, youll know if
  youre on the right track to reach your goal.
  Some of the important features to test are the
  following
• Headline and copy
• Page layout
• Images and videos
• Call to action
• Contact forms
• Other features you have added or removed
• Sometimes a small change will result in a
  significant increase in website lead conversion.
  So, keep on testing to find the best way to get
  more website leads.

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Track Your Leads

• Once you get those website leads, you cant
  assume theyll all convert to buyers on their
  own. You have to nurture most of your leads.
  Invest time and effort to research the right way
  to reach and nurture them. There are also on-page
  lead conversion programs that you can use to
  track leads.

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Final thoughts

• The website features listed above have helped
  other companies to have strong lead-generating
  websites. However, there is no assurance, without
  testing that they will work for your unique
  situation. So, continually monitor and analyze
  your website traffic and lead conversion rates.
  Try out different digital marketing strategies to
  see which ones bring in the best results.

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Thank You