digital marketing and its scope

1
DIGITAL MARKETING AND ITS SCOPE

• By Kritika Rawat

2
WHAT IS DIGITAL MARKETING ?

• Digital Marketing is the marketing of product and
  services through digital channels, such as social
  media, SEO, emails and mobile apps.
• In simple words, digital marketing can also be
  known as online marketing which refers to all
  marketing efforts that occur on the internet

3
CURRENT SCENARIO OF DIGITAL MARKETING ?

• Digital marketing has taken a troll in India at
  speed of a jet. It is now being used excessively
  by many Indian Companies. However, success of a
  marketing campaign is purely not based on Digital
  marketing only and if a winning score needs to be
  obtained, one should munch on different
  techniques available in traditional and modern
  modes of marketing
• It also has been observed that startups using
  digital marketing alone, have either failed or
  could not perform up to the mark. This study is
  to discuss the measures that should be taken to
  effectively implement digital marketing, so that
  winning results can be obtained and high sales
  can be achieved.

4
FUTURE TRENDS OF DIGITAL MARKETING IN INDIA

• Digital is one of the fastest growing topics. Few
  years back, AI was a distant future, and now AI
  is the heart of global business and industry
  these days.
• Through programmatic advertising, we can use AI
  to automate our Ad buying, which helps us to
  narrow down our audiences. And conversational
  marketing helps us to arrange a quick one-to-one
  connection between customers and digital
  marketers.
• Now marketers get new ways to effectively target
  their audiences, which is a primary reason
  through which digital marketing industry is
  growing. 

5
THANK YOU

• Presented By
• Kritika Rawat
• Hashtag Digital Marketing, Dehradun
• https//www.hashtagacademy.in/