Why Your Business Needs to Embrace Sustainability in 2022

1
Why Your Business Needs to Embrace Sustainability
in 2022

• https//goodmanlantern.com/

2
As the world becomes increasingly aware of the
need for sustainable practices, organisations are
under pressure to do their part. While some may
see this as a burden, others see it as an
opportunity to improve and optimise. Adopting a
sustainable strategy in business can lead to
reduced expenses, increased efficiency, and
improved employee morale. But, the shift
to sustainable practices starts with
management. Business leaders set the tone for
their company and have the power to make changes
with a lasting impact. Because managers call the
shots, its up to them to pioneer a path toward a
more sustainable future.   
3
Since climate change is one of the worlds most
pressing problems, business owners today have a
moral imperative to combat the issue. By adopting
sustainable practices at all levels of their
companies, they create an opportunity to
positively affect the environment. But its not
just beneficial for the planetit has benefits
for business, too. According to a Mckinsey
survey, companies that incorporate sustainability
agendas into their business strategies have a
better chance of generating greater value while
increasing cost savings. Furthermore, the survey
states that forty percent of respondents foresee
company sustainability initiatives to increase
value generation over the next five years. 
4

• Sustainability isnt a modern-day luxury or
  trend its a necessity. And its an aspect of
  operating that every business should be thinking
  about. This article unearths some of the many
  benefits of incorporating a sustainability
  strategy in business. 

5
Importance of Sustainability Strategy in the
Business World Today
Sustainability has many definitions, but the most
accurate definition, quoted by Science Direct, is
probably the endurance of systems and
processes. In other words, its the capability
of a system to maintain itself over time. For
many businesses, sustainability is about creating
value for their target market while positively
impacting society and the environment.
The Mckinsey survey showcases that value creators
are more likely to engage their desired audience
with sustainability attributes. In doing so,
these companies can create a seemingly
self-sustaining loop that builds and maintains a
loyal customer base. 
6
Society is more conscious of the environment than
ever. Therefore, consumers are looking to do
business with companies that share their values.
In response, businesses have had to adapt their
practices to be more sustainable. They also
protect the environment, their employees, and
their customers. A recent survey conducted by
Deloitte shows that between 2020 and 2021, 40 of
respondents state to purchase goods from brands
that harbour distinct sustainability practices,
and the number is only expected to grow. More
consumers are making conscious and mindful
decisions about their behaviour and habits,
choosing to support brands that prioritise
environmentally sustainable practices and
ditching those that dont. 
7
Sustainability for business can take many forms,
including implementing policies and procedures
that minimise waste, reduce energy consumption,
and promote recycling. For some businesses, it
also means ensuring products are made from
sustainable materials.  Deloittes survey shows
that an increased amount of businesses are
becoming more sustainable and attractive to
consumers looking to make responsible choices.
8
The Business Benefits of Embracing Sustainability 
There are many ways for businesses to become
more sustainable. They can reduce waste, use less
energy, and create products that last longer. All
it takes is a simple yet effective sustainability
strategy in business and a few tweaks in the
workspace to experience the myriad benefits. 
9
Reduces Costs
Sustainability reduces costs and affects
operating profits by up to 60, according to
McKinsey Company. While the initial investment
might be higher than traditional methods,
sustainable practices can save money in the long
run.   
10
Solar energy is one of the most popular
alternative energy resources available to
businesses today. In addition to reducing
operating costs, solar energy can also help
businesses garner profits by selling energy back
to the grid, further reducing the expenses
associated with manufacturing goods and services. 
11
Increases Productivity
Its no secret that employees who work at
sustainable businesses are generally happier and
more satisfied. But, in case you need proof, a
recent report conducted by GetSmarter shows that
56 of employees are more satisfied when working
at companies that prioritise sustainability.
After all, sustainable businesses typically place
emphasis on things like employee well-being and
work/life balance. And when employees are content
and more satisfied, they tend to be more
proactive at work. It eventually leads to
increased productivity and, in turn,
profitability for the business.   Whats more,
sustainable businesses often have a positive
impact on the communities in which they operate.
This can help to boost employee morale even
further, as people generally appreciate working
for organisations that give back to society.
12
Sustainability Strategy in Business Elevates
Reputation
More people are embracing sustainable lifestyles,
and theyre pushing businesses to do the same.
A GetSmarter report states that up to 73 of
consumers are shifting to a more sustainable
approach to consumerism.  Companies that enhance
their approach to sustainability are more likely
to be respected by the community. A businesss
reputation will increase if people know it
practices sustainability. Furthermore, the
GetSmarter report shows that consumers are buying
more from companies that have embraced
sustainability as they want to support businesses
that share their values. And as consumer demand
grows, it will only become more important for
businesses to do so.
13
Attracts Prospects and Investors
Sustainable businesses often enjoy a boost in
public relations and customer loyalty. As more
and more consumers become concerned about
environmental issues, they are increasingly
likely to refer businesses that take steps to
reduce their impact on the planet. Partnering up
with a company that prioritises sustainability is
a powerful move. It impacts reputation, consumer
trust, and the environment as a whole. Businesses
known for their participation in governing
sustainability generally attract more investors,
helping them build larger clientele and generate
greater profits.  .  
14
A sustainable business meets the needs of the
present generation while safeguarding the world
for future generations, one where they can meet
their own needs. Sustainable businesses are
usually more profitable, have happier and more
fulfilled employees, and garner a larger, more
loyal customer base.   
15
The key to creating a sustainable business is to
focus on the triple bottom line people, planet,
and profit. Businesses must consider their
activities social and environmental impact and
their financial bottom line. Creating a
sustainable business is not only the right thing
its also good for business. Goodman Lantern is
now offering sustainability persuasive writing
services that provide companies with the means to
articulate communicate their sustainability
strategies. Contact us today if youd like to
learn more or get involved.  
16
THANKYOU!

• Goodman Lantern

• Phone

• Email

• Website

• 1 9292993999

• hello_at_goodmanlantern.com

• https//goodmanlantern.com/