Data Lineage and Data Profiling Management

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GoodData Global IDs Go to Market Presentation
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Contents

• About Global IDs
• Use Cases
• Lights out Scanning
• Trusted Data
• Data Lineage
• Data Retention

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About Global IDs
One Fully Integrated Platform
20 Years in Data Management
Fortune 100 Production Implementations
Organize your data in the context of how you do
business to enable robust analytics and confident
decision making with trusted data
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Global IDs Methodology
Business Use Cases
Technical Capabilities
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Profile Data to easily identify useful data
How This Benefits GoodData Users
WHAT IS DATA PROFILING ?
Feature 1 Immediate insight into the quality of
data sources targeted for use in reports,
analytics and dashboards. Enables the users to
ensure data is trusted before consumption.
Data Profiling is the process that analyzes data
and collects metadata so a data steward can
understand structure and quality. As a result,
you can define standards and quality rules to
determine accuracy and completeness. Global IDs
automatically recommends rules optimizing the
data stewards workload.
Feature 2 Automated rule generation with machine
generated recommendations streamlining data
steward activities and establishing standards.
WHY DOES DATA PROFILING MATTER TO YOU ?
Proactive Valuable Insight - Analyze vast
quantities of data for completeness,
inconsistencies, errors, anomalies before
determining if the data is fit for purpose with
respect to reporting, analytics or
dashboards. Productivity Gains - automated
recommendations allow data stewards to establish
standards and builds column level quality rules
out of the box.
Contact rich.fiorella_at_globalids.com or
908-256-1295
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Discover and Profile Data with Lights Out Scanning
How This Benefits GoodData Users
WHAT IS LIGHTS OUT SCANNING ?
Feature 1 Automated approach to gain insight
into quality and completeness of data sources.
Locate the data you need quickly saving crucial
time for data consumers.
Lights Out Scanning is an automated approach to
enterprise Discovery through scanning of
databases without human intervention. It stores
all metadata in a single repository collected
from varied databases across the business and
notifies you of any changes.
Feature 2 Proactive notification of changes to
source data
WHY DOES LIGHTS OUT SCANNING MATTER TO YOU ?
Feature 3 Centralized inventory of metadata that
enables your organization to understand usage
patterns and optimize practices.
Automated Search - No human intervention required
. One time access. Metadata level scan - discover
and harvest metadata Fingerprint Generation -
identify unique characteristics of columns
required for classification and lineage DEEP
Scan - combination of the above two steps along
with statistical profiling Schedule scans to
offload load on peak hours. Perform
post-scanning activities including
Classification, Lineage and Privacy
automatically.
Contact rich.fiorella_at_globalids.com or
908-256-1295
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Compliance and Quality through Trusted Data
How This Benefits GoodData Users
WHAT ISTRUSTED DATA ?
Feature 1 Easily identify critical data and
generate predictive data quality rules to
standardize formats and policy requirements.
Trusted data is data that ensures compliance with
policy and regulation and meets acceptable data
quality thresholds for use.
Feature 2 Confidence in data used for analytics
and reporting is high quality and pulled from
authoritative sources.
WHY DOES TRUSTED DATA MATTER TO YOU ?
Feature 3 Monitor quality to ensure consistency
and reliability are maintained. Early alerts to
any potential change in critical data used for
reporting and analytics.
Companies are making critical decisions
throughout the day that must rely on trusted
data. This however is not often the case and
companies find themselves questioning data used
to drive decision making only to find out the
source(s) used may not have been optimal for
their purposes. Companies must comply with
specific regulation requirements especially in
the case of Know Your Customer. Ensuring
Customer Data is accurate and complete is
challenging and can lead to non-compliance fines
and even more detrimental can provide a poor
customer experience. .
CUST_ID NAME EMAIL CITY
CST_1001 John john_at_abc.com New York
CST_1002 Mark mark_at_abc.com Liverpool
CST_1003 Peter peter_at_abc.com San Francisco
CST_1004 Chris chris_at_.com Boston
CST_1005 missing mary_at_abc.com Houston
Contact rich.fiorella_at_globalids.com or
908-256-1295
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Compliance and Impact Analysis with Data Lineage
How This Benefits GoodData Users
WHAT IS DATA LINEAGE ?
Feature 1 Understand data flow for critical data
points used in analytics and reporting.
Important for trusting the data used is relevant
and managed appropriately for its purpose.
Data Lineage is the process of tracking and
visualizing the flow of information across the
data ecosystem. Tracking data from its
origination to its consumption.
Feature 2 Quickly identify root cause for data
quality issues.
WHY DOES DATA LINEAGE MATTER TO YOU ?
Feature 3 Evaluate impact of change
comprehensively so the full scope is understood.
Supports efficient and effective decision making.

Data Lineage is important as it helps track the
following Regulatory Demands - Adhere to
regulatory compliance and specifications relevant
to its business processes.Operational Forensics
- Detect transformation of data along the way-how
the data was transformed, what changed, and why.
This allows companies to Track errors in data
processes. Impact Analysis - Understand the
life cycle of data from the point of origin to
its destination. This allows companies to quickly
determine impacted objects for root cause
analysis and change management scoping.
Contact rich.fiorella_at_globalids.com or
908-256-1295
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Compliance and Optimization with Data Retention
How This Benefits GoodData Users
WHAT IS DATA RETENTION?
Feature 1 Ability to remain compliant with
retention requirements and ensure users are not
accessing data that is no longer relevant.
Data Retention is the process that helps
organizations gauge the age of databases and
verify their compliance with data retention
policies.
Feature 2 Improve performance of data processing
and maintain a manageable data ecosystem.
WHY DOES DATA RETENTIONMATTER TO YOU ?

Companies rely on a growing range of devices,
data sources and applications to compete in
today's evolving business environment. Range of
information created, accessed and retained
affects how companies organize their data and
retain information.Companies must comply with
specific regulation requirements related to how
long certain data can be retained. Non-compliance
can lead to significant fines. Ensuring data is
accurate is critical to everyday decision making.
Data that is retained and accessible but has not
been maintained leads to data usage that may not
be fit for its purpose and unreliable. .
Companies defines policies to govern the
lifecycle of data with automated detection for
when data can be purged or archived
Contact rich.fiorella_at_globalids.com or
908-256-1295
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Questions
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Thank You!
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ds.com