HOW TO LEARN SEO FROM SCRATCH

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How to Learn SEO from Scratch
Depends on your work and time. SEO is a practical
theory. The SEO theory will inform you how to
make your website SEO-friendly, but how you use
the concepts will affect your ranks and visitors.
If you follow a good learning plan and work hard,
you can learn the essentials in less than 6
months.
During this time, youll practice SEO, not just
read about it.
SEO takes time to work, therefore you may need to
wait a few months (or more) to witness the
impact of SEO-related modifications on a website
Follow these 7 steps to learn SEO on your own.
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Step 1. understand search engines.
SEO increases a websites visibility in search
engines, thus its important to understand how
they work.
I recommend reading the linked guides below and
watching the above video to learn how search
engines scan, index, and rank webpages.
Step 2. Understand SEOs function in digital
marketing
Before diving into SEO, know its importance in
digital marketing.
SEO is SEM. SEM involves gaining traffic from
search engines naturally (through SEO) or
through sponsored adverts.
Digital Marketing includes SEM. Social media,
email, content, etc. are other routes.
SEO is not paid to advertise, and its not the
only part of search engine marketing.
Step 3 Understand SEOs importance
Next, grasp what we mean by SEO and why its
vital for websites. SEO is a collection of
principles you may apply to a website so it ranks
highly in SERPs for related keywords.
Why is this Important?
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The top 5 search results get the most traffic.
If you want Google and other search engine
traffic, your website must rank well for
relevant search terms.
4. Learn SEO processes
Next, learn how SEO works. When optimizing a
website, there are more than 255 SEO ranking
criteria to consider, which are divided down
into sub-processes.
Each subprocess has SEO rules.
They are
Technical SEO crawls indexing phase.
On-Page SEO optimizes page content for search
engine crawlers. Off-Page SEO promotes your
website online to acquire links from other sites.
SEO links act as votes of trust and can boost
a websites search ranks.
Step 5 Understand keywords and keyword research
You should already know that SEO begins with a
keyword.
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After the technical SEO phase, which involves
infrastructure, the following SEO phases focus
on keywords.
Keyword research identifies which keywords to use
in content.
Mastering keyword research is essential for SEO.
SEO keywords are significant search phrases for a
website.
6. Measure SEO performance Measure SEO
performance next. You wont know if your SEO
initiatives are successful if you dont know
what to measure.
Learn Google Search Console and Google Analytics
to measure SEO performance. Google Search
Console (GSC) shows how your website performs on
Google. You can check which Google pages and
keywords get visitors. Google Analytics shows
what website visitors do. You can see which pages
they visit, how long they stay, and other
analytics.
Step 7 Put SEO to Work
Finally, use SEO. Only then may you verify the
steps above.
Beginners should blog about a topic theyre
passionate about.
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Pick a topic you know well, create a website,
then optimize it for search engines.
At this level, youll probably need to reread
certain instructions to remember how to do
keyword research, optimize page titles, check
that search bots can reach your material, and do
other things.
To avoid getting lost, make an activity plan and
utilize checklists to track your progress. The
two guides below explain how.
SEO Courses and Certifications
An online SEO Course is a great method to study
SEO from scratch. As shown in the study plan
above, there are numerous SEO concepts to
understand and many things to learn having
everything in one place can save you time and
effort. A solid SEO course teaches both basic
and advanced principles. With real-world
examples and clear directions, it helps speed up
learning.