Learn and Implement Accelerated Mobile Pages

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Learn about Accelerated Mobile Pages and why your
website needs it right now!
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What is an Accelerated Mobile Page?
It is true that consumers and businesses alike
are moving toward a mobile-first mindset. We
would be understating the case if we said that
users consult their mobile phones before making
purchases. The percentage of mobile internet
users has surpassed that of desktops
worldwide. AMP was quite a big deal when it was
first released. Google insisted it was here to
stay, as did many large sites like Twitter. AMP
has, however, received less attention in recent
years. Google quietly took away the AMP icon in
2021. Where does AMP fit in? Is it relevant
today? Is it relevant at all? You will learn
everything about AMP (accelerated mobile pages),
including what it is, what it does, how it works,
the pros and cons, and whether it is worth your
time and energy to implement in 2021.
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Bounce Rate Impacted by Page Speed

• Mobile web page bounce rate is affected by speed.
  It is important to point out that for mobile site
  bounce rates, speed is primarily considered in
  two perspectives, namely, page load time and DOM
  readiness
• DOM ready time The DOM ready time measures the
  time it takes for the browser to parse the HTML
  code of a page. The DOM ready time is the best
  predictor of bounce rate.
• It is necessary to read and parse HTML code
  before any page elements, such as images, can be
  loaded, even if the user is unaware of it.
• Slow-loading websites are caused by taking too
  long to process HTML codes. To speed up the
  DOM-ready time of your mobile web page, avoid
  putting JavaScript on your page because it blocks
  the browsers ability to parse the HTML.
• JavaScript is used to load third-party ads and
  social widgets from external servers.
• Full-page load time An image, font, CSS code,
  and so on, take time to load on a website. The
  bounce rate goes down when a full page loads
  quickly.

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• Optimizing images, fonts, and avoiding
  third-party files that could slow the loading
  time of your webpage is the best way to ensure a
  faster full-page loading time.
• The average user is likely to abandon a page if
  it loads slowly. Whats worse, 79 of users wont
  return once theyve experienced a slow
  experience.
• Take a look at these startling facts regarding
  page loading time
• Over a 3G connection, a mobile site usually loads
  in 19 seconds, and 77 take over 10 seconds to
  load.
• The extra time it takes for a web page to load
  lowers conversions by 20. Compared to 19-second
  sites, sites with a 5-second load time generated
  2x more mobile ad revenue.
• More than half of users who had difficulty
  accessing a mobile site are unlikely to visit the
  site again.
• Why is this important?
• In the event the mobile page does not load
  immediately, it wont be fast enough for users.
  Theyll bounce and probably wont return.
• Your mobile website and post-click landing pages
  must be AMPlified so that this does not happen.

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The Pros and Cons of AMP?
In February 2016, AMP became visible in search
results for the first time. The internet
marketing experts said it was the future. Over
the years, however, the shine has worn off. It
appears that users are losing trust in AMP since
Google no longer displays the AMP badge in search
results. Additionally, Kinstas case study found
AMP reduced sales leads by a whopping 59 percent.
With AMP, content loaded much faster on mobile
devices simply by doing away with more complex
coding. Mobile devices make up over half of all
internet traffic, so this is vital. As well as
the advantages, there are also a few
disadvantages. Here are the upsides and downsides
of AMP.
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Accelerated Mobile Pages Pros

• Users can view AMP-style content that is stripped
  down, which has several advantages. These
  include
• By eliminating non-essential elements, AMP can
  speed up the loading time of websites. Increasing
  numbers of people have access to the internet via
  their mobile devices, which is crucial.
• Faster page loading times are more important in
  search rankings than AMP. As a result, your
  website might rank higher on Google.
• The process of implementing AMP on WordPress is
  simple and quick, at least for WordPress sites.
  AMP results in faster load times and higher
  search rankings. Site owners were attracted to a
  plug-in to get more visitors.

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Accelerated Mobile Pages Cons

• AMP does not appeal to everyone. It has received
  some backlash. So, what are the cons of AMP? Read
  on to find out.
• WordPress is mandatory You need coding expertise
  and help from your developer to create an AMP
  page if you dont have WordPress. If you dont
  have WordPress, youll need to create one from
  scratch.
• AMP pages are less monetized AMP pages display
  fewer advertisements, which is good for speed but
  not so good if you rely on advertisements for
  your income.
• Analytics limitations The AMP page actually sits
  on Googles servers, so standard analytics tags
  cannot be added to it. Changes are difficult to
  observe, so you cant tell how they affect
  traffic and impact your website.
• Content and design customization are impactedAMP
  strips out a lot of unnecessary elements, but
  those elements can be used to boost traffic or
  promote branding.
• Lead generation is restricted Furthermore, AMP
  strips forms and downloadable assets, which makes
  it harder for sites to gather potential
  customers contact information.
• Social sharing limited Due to the fact that most
  social share buttons are developed using
  JavaScript, they may not even display properly.
• There are many cons to AMP, as you can see. While
  AMPs primary function is to increase site speed,
  there are many other ways to do so.

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Should you Use Accelerated Mobile Pages?
Google search results might favor AMP caching
because it offers faster loading times, but it
comes with some pitfalls. For starters, AMP does
not work unless the user clicks on the AMP
version as opposed to the canonical one. Studies
have shown that server requests can be cut down
by as much as 77 percent if AMP is implemented
correctly. But if the implementation has flaws,
the server will probably not offer the AMP
version of the document. Although analytics for
this is growing, tracking AMP pages through
Analytics, Ads or DoubleClick is still somewhat
limited, as mentioned in one of the cons. AMP
implementation involves sacrificing an important
part of your websites UX. Compressed HTML code
will prioritize efficiency over creativity any
day. AMP pages are also limited in their ability
to contain more advertisement tags, not just
rendering images. In addition, the WordPress
plugin affected the ease of implementing this
code. Though the AMP project was met with great
fervor on its launch, development has been
sluggish, and many users havent even begun to
realize what AMP served content on a mobile
device is.
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How do I stop Accelerated Pages on my Phone
If your internet connection is slow, AMP might be
the answer. A simplified version of the site
should not be forced on users with high-speed
internet. Adding to the problem, Google does not
offer a way to disable the feature. Here are
some ways to deactivate AMP if you find it
annoying.
1. Change the search engine you use
AMP (accelerated mobile pages) is a Google
product, as the name implies. By using a
different search engine, Google AMP can be
removed entirely. Some of the best substitutes
to Google are Microsoft Bing and DuckDuckGo. AMP
versions of sites arent forced on their users by
these search engines. In addition to Microsofts
search engine, you might also consider Yahoo,
which is one of the oldest search engines and
doesnt include AMP websites either.
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2. Switch to a new browser
At the time of writing, Google Chrome has no
option to turn off AMP. So, if you want to block
AMP, your best bet is to try a different browser.
You have many options here but lets discuss the
most effective ones. There is no doubt that
Firefox is one of the best browsers available.
There are many varieties of it, like Stable,
Beta, Nightly, and Focus. You wont have to do
anything to disable AMP on these versions of
Firefox. In addition, DuckDuckGo displays mobile
sites that are not AMP compliant.
3. View in desktop mode
All browsers provide this option. There might be
a slight difference in the name, but the results
will be the same. Only mobile websites can make
use of AMP. Therefore, switching from mobile to
desktop can remove AMP. If you are using Chrome,
you can do so by tapping the three dots at the
top right corner and selecting Desktop.
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AMP is the Future
The lackluster marketing campaign Google ran for
AMP and skepticism towards Google itself led to
many webmasters and users being unaware of AMP
for a while. There has been a significant
increase in adoption. We noted earlier in the
year that 31 million domains adopted AMP. Two
years ago, fewer than a million did. The rate of
adoption for AMP and other similar technologies
will greatly accelerate as SEO shifts away from
computer towers and towards mobile devices and
screens. The existing platforms are now in charge
of making this transition easier for users.
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