Orphanage in Rajasthan | SriMitra India

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Building Donation Ecosystem
SriMitra India Private Limited
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Concept Note
Government Schemes Policy Drafting
Platform as a Service
Building Large Scale Impact
NGOs Accreditation Certification
founded in 2020 aims to revolutionize retail
donation practices. We aim to create an
ecosystem of donation practices for the
inclusion of destitute kids in the mainstream
society
Thought Leadership Training
VISION To facilitate the allocation of private
resources of money, assets, time and skills to
be shared willingly, and used effectively, to
create a developed and equitable society.
MISSION To help strengthen civil society by
enhancing the effectiveness of philanthropy.
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The Visionary
Reshma Singh CEO Founder
Welingkar Institute of Management (MBA) 4 years
of experience in the Banking industry and
Business Consulting Our creator Reshma Singh, an
experienced Product Manager , Post graduated
from Welingkar Institute of Management and
Research, Mumbai. She hails from Patna, Bihar.
She has always been someone who feels sensitive
to the suffering around her. Most of her yearly
birthday trips to the orphanages at Shirdi, she
met bright young kids with beautiful smiles
hiding the deep suffering around them. SriMitra
is the result of one such heartfelt emotion to
help these loving children.
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The Problem at Large
lt 4,000
29.6 Mn
3,621 Children
lt 9,500 CCIs in India are sheltering more than
370,000 children in 2018 Source MoWCDC
children were adopted during 20182019 Source
MoWCDC
children in India are either orphan or
abandoned Source Give India
have been orphaned in India during
2020-2021 Source TOI
There has been over 1,000 increase in registered
CCIs since 2015 Source Business-Standard
Covid-19
Economic Stress
Low Adoption rates
Since the onset of pandemic, abandoning children
has seen a sharp rise. 1.19 lakh children in
India lost their primary caregiver due to COVID-19
Economic anomalies due to a variety of reasons
has seen more than 76 million fall back below
the poverty line between 2012 and 2020
Low adoptions in India as children in CCH are
old and not toddlers 2019 - 27 adoptions 2020 -
24 adoptions
Source The Lancet
Source The Indian Express
Source TOI
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Problems Faced by Child Care Homes
Financial Dependency Majority of the CCH are
dependent on government aid and CSR initiatives
of corporates.
Lack of Knowledge Care homes have no knowledge on
how to attract new donors, fundraising lack
of staff resources.
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26
of CCI receive government grants.
of nonprofits stated this as a common problem.
Source MoWCDC
Source Bain Company
Misappropriation of Funds of the amount
Emotional/Religious Ties If parents and
grandparents have given to a particular religious
trust or temple, somehow the present generation
feels obliged to continue that, even when they
could channel that money to a more pressing cause
79 2018-19
44 2019-20
of the revised estimates had been released by
the government.
allocated towards ICPS was released
Source CFPR
Gap in Support Services CCH need more support
services in capacity building and
programme/grant/strategic advisory services
Stringent Government Regulations
A company headquartered in India, but majority
owned by foreign investors must comply with the
Foreign Contribution Regulations Act (FCRA) when
making CSR contributions.
90
of FCRA-registered NGOs do not receive big
foreign grants
Source Report - ASHOKA University
Source Report - ASHOKA University
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Problems Faced by Donors
Lack of Transparency of donors believe that a
lack of
Lack of Credibility The donors are skeptical
about their donations and prefer donating to a
well-known organization over its local CCHs
52 Source CAF
transparency hinders donations to NGO
Lack of Verifiable Impact
Lack of Digitization Digital crowdfunding
platforms not only communicate a crying need to
a larger audience, but also ensure the
legitimacy of a cause. Source CAF
Many donors refrain from donating as they are not
sure as to if the money then donated will be used
for the said cause
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of all donations in India last year were digital
payments
Inhibitions Regarding Donation Amount
Knowledge Gap About Local Causes stated they
would donate more to local charities which
People have inhibitions thinking their donation
amount is so small that it will not make a
difference
24 Source CAF
are dedicated to a cause of their interest
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Indians Are Accepting Donations
The most Popular Causes Among
DHoelnpiongrsthe Poor 54
Religious Organisations
Supporting Children 49
77 of Indians donated money in the past 12
months, either by donating to NPO/Charitable
organization, religious organization sponsoring
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The most Popular Means of Donation
Source CAF Report
Cash Credit/Debit Card 54 51
Digital Wallet 49
INR 5000 The Median amount of donation in
India Source CAF Report
Source CAF Report
Nearly
Philanthropic funds in India have grown by over
four times between 2010 and 2018. Source Bain
Company
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70
think that businesses should support the
communities in which they operate and,
would be more inclined to buy a product or
service from a business that donates to
charitable causes or supports their local
community
Source CAF Report
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Are the Donations Being Utilized Effectively?
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Donations in India for causes related to children
care development activities
33 Mn Orphans
120 Mn Adolescent
3 Mn Registered NGOs
4 of India's Youth Population This 4 of entire
Indias youth is not able to contribute in the
economic progress of the country due to scarcity
of resources end up in criminal activities or
have frivolous jobs
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SriMitra aims to increase the participation of
general
public towards donations and charitable activities
We tend to care , feel and associate with things
we can see and sense. SriMitra understands this,
hence brings us closer to our community. Sri
Mitra India is an organization dedicated to
sustainable development by crowdsourcing
resource availability. We provide tailored
solutions for both individual and CSR
contribution.
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Technology with a Purpose
At Sri Mitra, your donations are made in terms of
fulfilling food requirement of childcare
centers. You order food items from partner local
neighborhood stores and the stores in turn will
deliver the donation to the Child Care Centre.
SriMitra App
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Users in the area are notified of the CCHs
requirements, and they buy them items.
The app allows CCH to put in their request
The Local Merchants receive the orders
deliver to CCH
Donor gets notified of delivery
Tax benefit Under Section 8G
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Technology with a Purpose
We aim to create a Tech System which brings
Transparency Reliability Verifiable Impact
ONLINE ORDERING A 5-STEP PROCEDURE
INTELLIGENT DONATIONS
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User visit the SRIMITRA app
User identify their nearby Orphanage
User place an order to the nearby grocery store
(within 2Km)
Ordered items are delivered to orphanage chosen
User receive the Certification Note (Containing
Thank You note and Tax Benefit Certificate)
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How We Add Value?
CCH
Donors
Industry Differentiator
Community Building
Bridging the Gap
Transparency
Be Rewarded Get Recognised
Required assistance is stated
Direct Contribution
Hyper Local Business Logistics
No Misappropriation of Funds
No Cash Donations
Local Businesses Manufacturers
CCH directly receive the donations
Fulfil CCH Ration Daily Needs
Database Management Local Businesses
Manufacturers Auditing Standards NGO
Performance Health Standards
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SriMitra Donation Ecosystem
Economic Value
Social Value
Money Value
Emotions
Perpetual Fulfilment of CCH
Verifiable Impact Transparency
Increase in Vendor Business
Value Creation

• Subscription Fee
• Commission Fee

• Subscription Fee
• Product Margin

• Transaction Fee

Children Wellbeing
Development Education
Community Betterment
Vocal for Local
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More Features
Geo Location Enabled Feature
CCH can organize Events
CCH can issue Gratitude Note
Ration Management
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The Crowdfunding Market
77 Of people in India have Donated Money In 12
Months
India Giving 2020 An overview of individual
giving in India
TAM Global USD 13.35 Bn
TAM Indian USD 9.1 Mn
Although cash remains the most common way to
donate (58 of donors), its prevalence has
declined since 2018. Digital wallet has grown
more commonplace (from 20 to 28 of donors).
SOM
Indians agree that charities have a positive
impact in their
49 of all Donations in India Are for Child
Welfare USD 4.45 Mn
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80 Community 80 Country
Internationally
More than half (56) agree that most
international charities and non-profits are
trustworthy, whilst just under half (48) feel
the same about Indian charities.
Source Statista, IMARC
Source CAF India
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Our Market Strategy
Create Enablers in each city to onboard CCH
local merchants
Resource mobilization for homes along with
incremental business for local vendors
Online Offline campaigns to create brand
awareness
Value Based Service which is transparent and
brings verifiable impact
Introduce policy changes for benefits to donors
Eg.an extra CL For the FY to donors
Acquisition
Retention
Provide special privileges, such as preference
check ins at airports