What Is A Publicist - YOP

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What Is A Publicist
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What is a Publicist?

• Authors confuse book publicists with book
  publishers. Theres a huge difference, although
  both belong in the literary industry. Between
  these two lies a border that differentiates both
  entities.
• A publicist is a professional whose expertise
  lies in the field of marketing. While it is a
  publishers duty to edit and develop a books
  design, a publicist develops marketing schemes.
  They are a team of marketers who research on
  various market segments and niches to help
  authors. More on publicists tasks later.

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What is a Publicist?

• The main task of publishers is the development of
  an authors books. They make sure that the books
  design and strong command of language compel
  readers to purchase the book. Although publishers
  help authors sell their books, successful and
  efficient book publicity is out of their scope.
• Investing in the services of these two entities
  increases the chance for authors to earn
  recognition on a global scale. Although there are
  authors who discourage themselves from investing
  in book marketing, the majority believe in the
  power of marketing. But, what exactly are the
  tasks of publicists? And, why is it necessary to
  invest in marketing plans?

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What Do Publicists Do?

• Attaining market visibility is a challenge that
  often times disheartens authors. Due to the slow
  pace of their book, they quickly give up on their
  books potential. Oblivious to book marketers or
  book publicists, their hard work and passion dive
  into the bin of wasted dreams.
• Publicists are the professionals responsible for
  maximizing the exposure of a book to a segmented
  market. From a thorough analysis of a book, they
  develop marketing tactics. Needless to say,
  transforming prospective readers into buyers
  requires less effort. The commitment to help
  authors by means of publicizing a book
  efficiently guarantees authors a maximized
  exposure. Having that stated, a marketed book
  becomes accessible to the un-curated target
  readers.

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What Do Publicists Do?

• If authors desire to unlock the potential of
  their book, they need to know the functions of
  these two entities. Confusing one with the other
  makes it difficult for authors to reach their
  target readers. An investment in these literary
  businesses guarantees a greater chance of
  affecting the readers lives. Should authors
  dream to impart life-changing messages, the two
  literary entities services come in handy.

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