What is a publicist? What publicist do?

1
What is a Publicist?
What Publicist do?
2
What is a Publicist?

• A publicist is a professional whose expertise
  lies in the field of marketing. While it is a
  publishers duty to edit and develop a books
  design, a publicist develops marketing schemes.
  They are a team of marketers who research on
  various market segments and niches to help
  authors.

3
Task of a Publicist

• The main task of publishers is the development of
  an authors books. They make sure that the books
  design and strong command of language compel
  readers to purchase the book. Although publishers
  help authors sell their books, successful and
  efficient book publicity is out of their scope.

4
What Do Publicists Do?

• Publicists are the professionals responsible for
  maximizing the exposure of a book to a segmented
  market. From a thorough analysis of a book, they
  develop marketing tactics. Needless to say,
  transforming prospective readers into buyers
  requires less effort. The commitment to help
  authors by means of publicizing a book
  efficiently guarantees authors a maximized
  exposure. Having that stated, a marketed book
  becomes accessible to the un-curated target
  readers.

5
So these are the basic functionalities of the
Publicist and the primary role they play in the
promotion of a Book.
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