Using Data to Augment Fan Experiences Off the Pitch

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Using Data to Augment Fan Experiences Off the
Pitch

• https//datasportsgroup.com/

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The priorities within the sports arena have
shifted immensely with more weightage being given
to the business side of the sports rather than to
the athletes. The sports data and content
solutions providers dependence on data are now
not only for improving athletes' performance but
also to have a better understanding of the fans
which would in turn contribute to building
revenue. Winning games is something clubs have
perfected over the years now their outlook has
shifted towards winning customers. While
statistics and professional athletics have gone
hand in hand for a while now, data analytics has
broken barriers by applying advanced metrics in
the field of sports. Now after honing the data
analytics skills on the field, clubs and sports
organizations have adopted an analytics positive
approach in their business operations as well.
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Some would think it would be an easy enough
switch for the organization in the sports
industry off the field, the industry is facing
the same challenges that are being faced by
business leaders in other sectors. A 2018 MIT
Sloan Sports Analytics Conference took a deep
dive into how the clubs and leagues have relied
on analytics to grow revenue?
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The first step in the process is KYC- Know your
customer. With the rapid growth of technology and
the digital footprint of the customers, the teams
are better equipped to pinpoint their true
customers in live events. They can now truly -
Sports Data Analytics Companydifferentiate
between an individual who bought the ticket just
to enjoy and the fan who showcased his dedication
to the team and players and attended the match
live and support the team.
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The team have come up with innovative ways to
interact with just fans, the most famous method
is the adoption of a loyalty program, for
example, Magic Money which is what NBAs Orlando
Magic awards its fans when they purchase a
ticket. The credit awards can be used to upgrade
the ticket or make merchandise purchases through
the teams app. Not only that they have made
progress in predicting fans' behavior as well,
applying predictive analytics to forecast the no.
of spectators who would be attending the match
and also find out how many ticket holders might
even miss the match. How would it be useful? The
team can target the customers specifically and
let them know the process of transferring their
tickets to someone else, it would add side income
for the team through the parking or
concession-stand revenues which would have been
zero otherwise with the no-show.
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Further with the use of analytics now, teams are
trying to identify the hardcore fans as well who
are termed as verified fans and they are being
targeted with high-demand tickets so that they
would attend the show and have to indulge in
illegal practices and buy a higher-priced ticket
from opportunists. This is possible as the ticket
buying process has shifted online and the fans
are being forced to register there, now comes the
fun part, as a scoring algorithm that would point
out brokers and bots. With such tech-savvy apps,
the fans would have to verify themselves through
a code before they buy the tickets.
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Mostly we discussed the ways to lure in fans in
the pre-purchasing phase, in the post-purchase
phase, while the fans are attending the match
live, some of the clubs and leagues have heavily
depended on eye-tracking and heart-rate sensing
scanners that would map out their emotional state
throughout the match which can be used to
quantify their reaction as per the live events of
the game and use that to predict their behaviors
and companies can monetize on it. With multiple
ways to reach sports fanatics, teams and sports
organizations have multiple ways to target
customers and engage them. Mobile technology
specifically has played a big role in engagement,
fans now have unlimited data-sharing
capabilities, from tweets to live feeds,
comments, more and more data is being generated,
if we look back to the 2014 World Cup only,
during the match spectator bandwidth crossed 12.6
TB and over 73,531 spectators during the final
match shared one-minute HD videos of the event.
Clubs and teams can leverage this to engage with
fans and create their own apps and social hubs to
provide a platform to their fans and use
analytics to search for new revenue-making
opportunities.
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Sports data services have thus been the driving
factor for the teams, first, it was used to
increase player performance and optimize player
recruitment and injury prevention, now data is
playing a more significant role to boost fan
engagement and use that to improve the business
side of the sports. If you are looking for live
sports data and content solutions Data Sports
Group is the best live sports data provider in
the market currently. Get in touch today, to get
access to unparalleled sports data which would
leave your customers wanting more.
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Contact US

• Emai -sales_at_datasportsgroup.com
• Phone - 1 [phone]
• Address - 2600 Kinmere Dr
• City Gastonia
• State - North Carolina
• PIN 28056
• Country - USA