Leveraging Your Google Maps URL to Boost SEO Rankings

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• Leveraging Your Google Maps URL To Boost SEO
  Rankings

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• As a dentist operating in a business environment
  where convenience is non-negotiable, it makes
  sense to seek continuous process improvement for
  your patients' and practice's benefit. In
  particular, you must ensure that you're easy to
  find. After all, patients can only come to you if
  they know where to find you.
• When it comes to optimizing your online
  visibility, there are many ways to go about it.
  Here at Adit, we're always looking for ways to
  add value to our clients' marketing efforts. For
  years, we've established ourselves as a preferred
  digital marketing partner for dental and
  healthcare clients, offering cutting-edge and
  innovative solutions that put you miles ahead of
  the pack.
• EngageYour Preferred Patient Texting Platform
• One of our top-rated products is the patient
  texting platform known as Engage. Engage allows
  two-way communication between your dental
  practice and patients. This HIPAA-compliant
  texting tool comes in handy when you need to send
  important information regarding your patients'
  appointment details, among others. Engage
  minimizes missed calls and voicemails and closes
  the communication gap between you and your valued
  patients.
• The great news is, now you can do more with
  Engage!
• After months of focused testing, we have found
  that adding a location URL to your reminder SMS
  can significantly enhance your dental practice's
  online traction.

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• How The In-Text Location URL Works
• Adit's patient texting platform, Engage, allows
  you to send personalized texts to patients,
  either in bulk or individually. You can send
  targeted messages to patients to relay important
  information regarding office closure,
  rescheduling, and post-appointment protocols.
• Engage is built for convenience and integrates
  seamlessly with your patient management software,
  ensuring that the right information is delivered,
  on time, to the right hands. With Engage, you
  don't have to worry about time wasted on phone
  tag. You can easily reach your patients, and vice
  versa, at any time of the day.
• Even better, you can leverage Engage to meet your
  search engine optimization goals by adding a
  location URL in your texts. When you send
  communication, the patient receives a text
  message that includes a tiny URL linked to your
  practice. The patient can then browse the route
  from their location to your dental practice,
  which boosts the direction requests on Google
  Maps and, ultimately, your visibility.
• Boost Your SEO Rankings With Location URLs
• Between January and February 2021, Adit's team
  tested this approach of adding location URL to
  texts with a leading dental practice in League
  City, TX. The primary objective was to understand
  how a dental practice benefits when someone
  requests direction directly from the targeted
  region in Google Maps. For this purpose, Adit's
  team created a location-wise page and embedded a
  route map from that specific location to the
  dental practice.

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• The results were as follows
• An increase in the number of requests in Google
  My Business (GMB)
• A significant improvement in the ranking of the
  dentist and location keywords in local pack (when
  someone searches from that targeted location)
• An improvement in organic ranking for the
  targeted keyword, i.e., "dentist" "location."
• Going by the outcome of this test, it's apparent
  that the targeted region's location signal is a
  crucial driver of enhanced visibility and
  favorable organic ranking. Google's ranking
  algorithms have been shown to rank a business
  farther away more favorably, provided more people
  are requesting the direction to that particular
  business.
• So, what does this translate into for your dental
  practice? It means that your physical location
  need not be a hindrance to your online
  visibility, as long as you're putting in measures
  to connect and be found by your patients. The
  beauty of the online marketplace is that while
  it's rife with cutthroat competition, there are
  effective ways of navigating the same, as long as
  you're willing to put in the work.
• Successful dental practices know that the best
  way to stand out in a sea of competitors is to
  put in place various tried and tested measures
  that work together to drive results. At Adit,
  we're committed to empowering you to meet your
  business targets. That includes positioning your
  practice in a way that enables you to find new
  patients and retain existing ones.
• Would you like to learn more about Engage and how
  to use this platform to boost your SEO? Get in
  touch with Adit today for a comprehensive
  analysis.