Best Digital Marketing Courses in Pune

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School of Internet Marketing is one of the
Leading Digital Marketing Training Institute
103C, 1st Floor, Hrishikesh Chambers, Karve Road,
Paud Phata, Erandwane, Near Dashabhuja Ganpati
mandir, Opp SAP Training Center Pune, Above Raj
Restaurant, Kothrud, Pune, Maharashtra 411038
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ABOUT - SIM
School Of Internet Marketing (SIM) is a global
leader in training professionals in digital
marketing. They are dedicated to educating
professionals in the field of digital marketing
to ensure career growth and global
competitiveness School Of Internet Marketing
(SIM) believes in sharing the right set of
knowledge by providing the best Digital Marketing
Courses in Pune under the nominal digital
marketing training fees to the candidates in
order to build the best career in digital
marketing.
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What Is Digital Marketing

• Digital marketing can be described as actively
  promoting products and services using digital
  distribution channels as an alternative to the
  more traditional mediums such as television,
  print and radio. Digital marketers turn to
  technology to help reach target consumers.
• It covers areas including search, digital
  display, email marketing, social media marketing,
  mobile marketing as well as web analytics.

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Benefits of Digital Marketing

• Puts the consumer in control Provides
  convenience Increase satisfaction Drives brand
  loyalty Reduces the selling cycle Reduces the
  cost of sells
• Builds your brands Provides targeted
  resultsCost effective

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• Who should attend
• Digital marketing professionals desiring to
  enhance their knowledge
• Marketing professionals wanting to add digital
  marketing to their skills portfolio
• Entrepreneurs using digital marketing to improve
  their business performance
• Sales/Business Development professionals wanting
  to branch out into the digital marketing domain
• Individuals who want to capitalize on the
  opportunities in the digital marketing domain

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• School of internet marketing (SIM) in Pune
  provides the digital marketing platform to the
  aspirants which plays a crucial role in
  monitoring things like website traffic, marketing
  strategy, sales conversions etc.
• Course content
• Search Engine Optimization(SEO)
• Social Media Optimization(SMO)
• Search Engine Marketing(SEM)
• Web Analytics
• Email Marketing
• Online Reputation Management(ORM)
• Content Marketing
• Pay- Per-Click (PPC)

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Social Media Optimization

Social media optimization (SMO) is the process of
increasing the awareness of a product, brand or
event by using a number of social media outlets
and communities to generate viral
publicity. Social media optimization includes
using RSS feeds, social news and bookmarking sites
, as well as social media sites and video
and blogging sites. SMO is similar to SEO (search
engine optimization) in that the goal is to drive
traffic to your Web site.
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Search Engine Optimization
This module will help participants to understand
Search Engine Optimization (SEO) and how the
tactics underpinning SEO can help boost the
organic search ranking for a website on search
engine results pages (SERPS). During the session,
participants will explore keyword research and
the process of selecting suitable keywords for a
website, as well as optimization of content on a
web page.  Participants will learn how to create
and include effective content and meta-tags
throughout a website. The session will also cover
how websites are viewed and processed by search
engine spiders and how to speed up indexing. The
session will cover off-page elements of
optimization, including inbound linking as well
as techniques to boost a websites inbound link
popularity.
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Search Engine Marketing
This module will allow participants to better
understand and appreciate the importance of
Pay-Per-Click Advertising (PPC),and how it can be
used to effectively drive quality traffic to a
website. During the session participants will be
taken through the key concepts of Search Engine
Marketing and shown how to set up a Google
AdWords account, and develop an initial AdWords
campaign. The process of setting up a Google
AdWords campaign will focus on three key
elements keyword research, ad copy and landing
pages. AdWords campaign settings and ongoing
campaign management are also addressed.
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Web analytics
This Analytics module will help participants
develop the skills to administer effective
analytics and reporting for your digital
marketing campaigns. The session will cover
account setup and profiles, tracking code
insertion, and will also explore the key reports
and features available within Google Analytics
for traffic sources, content, audience,
technology and location. The course lecturer will
review analytics reports and address key
analytics measurement concepts such as bounce
rate, site speed, goals, goal funnels and
conversions.
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E-Mail Marketing
The Email Marketing module will teach
participants how to implement and deliver an
effective email marketing campaign. The session
will cover the four foundational aspects of email
marketing data capture and subscriber
segmentation, email design and content, email
delivery, as well as measurement and reporting. 
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Online Reputation Management(ORM)
Online reputation management (ORM) is the
practice of crafting strategies that shape or
influence the public perception of an
organization, individual or other entity on the
Internet. It helps drive public opinion about a
business and its products and services..
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Content Marketing
Content marketing is the marketing and business
process for creating and distributing relevant
and valuable content to attract, acquire, and
engage a clearly defined and understood target
audience with the objective of driving
profitable customer action.
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Pay Per Click (PPC)
PPC stands for pay-per-click, a model of internet
marketing in which advertisers pay a fee each
time one of their ads is clicked. Essentially,
its a way of buying visits to your site, rather
than attempting to earn those visits
organically. It allows advertisers to bid for ad
placement in a search engine's sponsored links
when someone searches on a keyword that is
related to their business offering.
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Thank You

• Reach out to us at
• 91 8087530193
• 91 8308649555
• E-Mail Id - info_at_schoolofinternetmarketing.co.in