Title: SEO vs SEM
1SEO vs SEM How SEO Helps Calgary Businesses
2SEO SEM
- SEO stands for search engine optimization and
SEM simply stands for search engine marketing.
Technically speaking, SEO falls under the
umbrella of SEM, but SEM includes other tactics
and strategies including pay per click (PPC) and
paid search advertising (PSA).
3SEO SEM
- Ultimately, because SEO services include
maximizing the number of visitors to a website
versus merely optimizing its visibility, digital
marketing companies most often recommend SEO
services as the preferred method of advertising
through the use of search engines.
4Top 3 Benefits of Calgary SEO Services
3
5SEO takes the guesswork out of digital marketing.
With the proper tools and a digital marketing
company with experience, tracking SEO is
possible, as is analyzing and prioritizing your
keywords.
- Toronto SEO services are Measurable
6Imagine the marketing power of a tool that
doesnt have to eat or sleep. Calgary SEO tactics
make for 24/7 promotion of your business so you
can be acquiring and converting leads while you
sleep.
7Paid advertising can be effective in pushing
advertisements on the public, but SEO pulls in
the already-interested leads. Search engines
generate interested traffic. Instead of
convincing clients, you need a digital marketing
company in Calgary to focus on converting.
8SEO vs SEM
- While SEO falls under the term SEM and both fall
under the umbrella of digital marketing, SEO is
inarguably one of the most effective marketing
tools your business needs in order to experience
the growth you desire.
9Thanks!
- Do you have any questions?
- info_at_growme.ca
- (855) 547-6963
- www.growmemarketing.ca
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