SEO vs SEM - PowerPoint PPT Presentation

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SEO vs SEM

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SEO and SEM are useful digital marketing services that pertain to the acquisition of leads and conversions to optimize business growth. – PowerPoint PPT presentation

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Title: SEO vs SEM


1
SEO vs SEM How SEO Helps Calgary Businesses
  • Know Your Main Goal

2
SEO SEM
  • SEO stands for search engine optimization and
    SEM simply stands for search engine marketing.
    Technically speaking, SEO falls under the
    umbrella of SEM, but SEM includes other tactics
    and strategies including pay per click (PPC) and
    paid search advertising (PSA). 

3
SEO SEM
  • Ultimately, because SEO services include
    maximizing the number of visitors to a website
    versus merely optimizing its visibility, digital
    marketing companies most often recommend SEO
    services as the preferred method of advertising
    through the use of search engines.

4
Top 3 Benefits of Calgary SEO Services
3
5
SEO takes the guesswork out of digital marketing.
With the proper tools and a digital marketing
company with experience, tracking SEO is
possible, as is analyzing and prioritizing your
keywords.
  • Toronto SEO services are Measurable

6
Imagine the marketing power of a tool that
doesnt have to eat or sleep. Calgary SEO tactics
make for 24/7 promotion of your business so you
can be acquiring and converting leads while you
sleep.
  • SEO never sleeps

7
Paid advertising can be effective in pushing
advertisements on the public, but SEO pulls in
the already-interested leads. Search engines
generate interested traffic. Instead of
convincing clients, you need a digital marketing
company in Calgary to focus on converting.
  • SEO pulls not pushes

8
SEO vs SEM
  • While SEO falls under the term SEM and both fall
    under the umbrella of digital marketing, SEO is
    inarguably one of the most effective marketing
    tools your business needs in order to experience
    the growth you desire. 

9
Thanks!
  • Do you have any questions?
  • info_at_growme.ca
  • (855) 547-6963
  • www.growmemarketing.ca

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