Gepard Platform Overview

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END-TO-END PIM PRODUCT CONTENT SYNDICATION
PLATFORM
www.gepard.io
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WHO WE ARE
Gepard is a team of 150 highly experienced
developers and marketers providing services to
the major eCommerce players in EMEA market for
over 15 years. We are a Dutch company and
Partner Integrator Companies in Europe.
www.gepard.io
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OUR MOTIVATION

• It's not enough to own a product content.
  Businesses need tools to orchestrate the product
  content, to share the product content to its
  partners and end-users conforming to unique
  requirements of each channel.
• - Sergey Shvets. Founder CEO

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15 YEARS OF EXPERTISE IN ECOMMERCE
www.gepard.io
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WHAT IS PIM EXPLORE GEPARD PIM SOLUTION
PIM is a cutting-edge eCommerce solution that
serves as a uni?ed product content database
allowing users easily manage product-related
information, enrich, and in a few clicks
distribute it to the various sales channels in
an already adjusted data structure.
www.gepard.io
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WE EMPOWER RETAILERS BRANDS TO MANAGE THE
PRODUCT INFORMATION CONSUMERS DEMAND
MANUFACTURERS CHALLENGES
RETAILERS CHALLENGES

• The absence of a centralized data storage.
• Long content-to-market timings.
• Manual product sheets management.
• Different product data requirements from
  retailers.
• Frequent delays with product launches.
• The lack of automated product content delivery.

• Complicated data import from suppliers.
• Mismatch between suppliers and their own data
  structure.
• The lack of automated data transformations.
• Non-unique error-prone product content.
• Product content syndication via custom API.
• Integration with content data pools.

www.gepard.io
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Gepard Value-Added
ADVANCED CUSTOMIZATION Get product descriptions
in the wide range of data formats automatically.
FULL CONTROL Deliver product descriptions that
convert to the sale channels that perform.
FAST TIME-TO-MARKET Introduce your new products
quicker than ever through the trusted and
automated platform.
Gepard enables brands to freely exchange
product marketing content and helps retailers
to onboard and optimize content in an effective
and automated way.
IMPROVED COLLABORATION Share your data among
various users and channels with easy access
management.
HIGH EFFICIENCY Save ?nancial human resources
on data transformation and delivery.
GLOBAL EXPANSION Sell products at multiple
stores and marketplaces worldwide with no
worries about the data format.
www.gepard.io
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Gepard Customers
Each month 120 million products push. For 25
clients are automatically exported through
Gepard.
www.gepard.io
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Gepard PIM
Gepard product information management
work?ow is simple and clear.
www.gepard.io
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Gepard PIM Core Features
Integration With Your Software Ecosystem Easily
integrate the Gepard solution with your existing
software ecosystem and have product data
synchronized between the systems.
Product Content Creation Enrichment Enrich
your texts, images videos, product
speci?cations to make it eye-catching. Make your
customers excited about their purchases.
Product Data Validation
Reduce the content teams workload by 90 and
minimize returns per channel by nurturing
customers with more accurate data.
www.gepard.io
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Gepard PIM Core Features
Product Data Syndication Get automatically
connected with the multiple marketplaces, while
your product information is being adjusted to
the ever-changing requirements of sales channels.
Product Content Mapping Build an excellent
customer experience strategy get your product
content optimized for each retailers
requirements and automate your SKUs distribution.
Multi-Tenant Architecture A ?exible Gepard
multi-tenant platform adapts to your work?ows
and experience, instead of requiring adjustments
on your side.
www.gepard.io
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Gepard Syndicator
Gepard stands as a middleware automating
product data exchange through any formats,
starting from templates and up to sophisticated
APIs.
End-to-End Service
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How Gepard Syndicator Works 4 Steps
1/4 Import Import your product information in
any format (XML feeds, JSON, CSV, XLSX ?les via
API, SFTP, HTTP).
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How Gepard Syndicator Works 4 Steps
2/4 Match Map product content from the data
sources to your data structure with the help of
data mapping tools.
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How Gepard Syndicator Works 4 Steps
3/4 Enrich Create unique product descriptions
and visuals through a simple product information
management interface.
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How Gepard Syndicator Works 4 Steps
4/4 Distribute Automatically deliver optimized
product data to your sales channels without
manual efforts.
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Expertise Syndication engine for core
enhanced content
Some of Examples of Delivery Services
End-to-End syndication
End-to-End syndication
Data content distribution to Amazon through
closed API program
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Expertise Syndication and Content Hub Services
White label PIM for suppliers and brands for
data standardization and distribution.
White-label Data distribution solution with
full PIM capabilities.
Full Icecat platform including PIM
capabilities and Vendor central.
Multi-tenant PIM platform for content
management and distribution.
Based on Gepard
Based on Gepard
Custom platform
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Analytics and insights, content integrity
Examples
Icecat platform with service Icecat Live able to
generate statistics based on what elements been
seen on what products. Backof?ce have
strong analytics tools
Gepard platform able to support various
statistics and reports, con?gurable per client.
www.gepard.io
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Data Transformation Examples
One product feature into several features
Example. Marketplace Long description data
compilation from different marketing product
?elds (bullets, reasons to buy, etc) out of the
Icecat data.
Several product features into one
feature Example. Content source Granular
attributes Quantity of USB 2.0 1, Quantity of
USB 3.0 4, Quantity of HDMi 1 are coerced
into text attribute 1 x USB 2.0, 4 x USB 3.0, 1 x
HDMI. Conditional mapping transformation If
product from Content source has Category A and
attribute B it should go to category AB of a
client. Example Category Cameras Attribute
Camera Type Digital ? Category Digital Cameras
is assigned.
...and 100 more transformation options
www.gepard.io
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Customizable Interface
Export Import Capabilities Formats XML,
JSON, CSV Transport API, SFTP, HTTP
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Clients Success Stories
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MIGROS

• Founded almost a century ago, Migros, Swiss
  largest supermarket chain that has been having a
  far-reaching impact on the business landscape in
  Switzerland and Europe, is also one of European
  40 biggest retailers.
• Migros webshop was getting product descriptions
  from Icecat and Xplace - the leading European
  content providers. The retailer needed to
  receive automated product updates from their
  data suppliers, already transformed into a
  unique Migros structure.
• Challenge The company needed to receive the
  transformed data from multiple sources
  simultaneously and without interruptions. They
  also had a requirement for multi-language
  support.
• Solution Gepard platform was used as a hub for
  the seamless integration between Migros and its
  data suppliers. The uniqueness of the data hub
  implied the data ?aw in German, French and
  Italian from multiple sources into Gepard
  meanwhile, Migros could get both raw or
  transformed product data at any time.

Enabled automated product description updates
within a 500 ms
www.gepard.io
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• Established in Norway in 1962, as a joint
  cooperation between 33 voluntary retailers,
  Elkjøp grew into a market

ELKJØP

• leader in consumer electronics and home
  appliances retail in Nordic countries Europe.
• The purpose of the project was to establish an
  integration that would enable smooth product
  data push to Elkjøp from brands and medium-sized
  distributors. Since Elkjøp has complex product
  taxonomy and speci?c requirements for data
  output and data push, Gepard created a digital
  solution for data transformation and delivery.
• Challenge Brands and small-sized retailers face
  the challenge of complying with Elkjøp's
  highly-speci?c taxonomy both global and local
  structure for each category. It was also a high
  data maintenance costs that slowed
  time-to-market for brands selling on Elkjøp.
• Solution Gepards advanced interface turns
  creating new product taxonomy rules into a
  seamless and fast process, where you can set or
  change mappings in no time. A couple of
  developers workdays can be replaced with
• one-hour work of product taxonomy specialist.

Decreased maintenance costs reduced
time-to-market
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• Since 1974, GS1 has developed and maintained a
  global system of standards for business
  communication in retail, transport and
  logistics. Across the globe, GS1 cooperates with
  Amazon, Alibaba Group, eBay, Google, Nestlé, and
  many others.
• Gepard solution was tailored to meet tech
  requirements of GS1 and adapt the UI to GS1 look
  and feel. GS1 Fashion Base enables GS1 to manage
  a complete data model and allows suppliers to
  manage products data via personal accounts and
  share to retailers.
• Challenge GS1 needed a single source of truth
  for the data that the suppliers imported to the
  system. They needed the ability to import data
  in the CSV, XML, and JSON formats via the
  interface, FTP, or API. The need to export
  standardized data to resellers arose as well.
• Solution Gepard set up the GS1 Portal to import
  suppliers data and export these data to
  resellers (through Icecat). We trained suppliers
  to use GS1 Fashion Base so the smooth onboarding
  were provided. Now, the suppliers themselves
  import data in

GS1
GS1 Fashion base was ready for a test data push
3 months after the start
the CSV, XML, and JSON formats via the interface,
can manually 25
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enter enrich them.
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Read More In Our Case Studies
https//gepard.io/casestudy
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Thank You
For Your Time!
If you have any questions contact us
at www.gepard.io cyril.dorogan_at_gepard.io
s.polishchak_at_gepard.io