Advantage Weichert:

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• Advantage Weichert
• High Touch/High Tech
• Michael Montsko
• President, Weichert Lead Network

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Michael Montsko
President, Weichert Lead Network "100 Most
Influential Real Estate Leaders" by Inman news.

• Leads our state-of-the-art customer contact
  center.
• Uses sophisticated technology to deliver
  responsive personal service to online and
  800-number customers seven days a week.
• The Weichert website averages 2.4 million
  visitors per month, and contact center
  specialists typically respond to a customer web
  inquiry in less than a minute.
• In 2005, 2006, 2007 and 2008, Mr. Montsko was
  listed as one of the "100 Most Influential Real
  Estate Leaders" by Inman news.
• Prior to joining Weichert, Montsko was vice
  president and chief technology office for
  YHD/Foxtons, Inc.
• Designed and developed complex Internet
  applications for ATTs consumer long distance
  division.

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Real Estate Online
Over 2.2 BILLION results!
Real estate
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Real Estate online is very competitive
Nat. Broker Sites
Real Estate Sites
Newspaper Sites
Local Office Sites
MLS sites
Agent Web Sites
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Weichert.com
Weichert.com is one of the Top 5 broker sites.
Weichert.com is one of the 25 most popular real
estate sites. Weichert.com is rated in the top
1 of real estate Web sites.
Source Hitwise

• Hitwise data June 2009

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Weichert.com
How does Weichert.com rank for the 16 East Coast
States?

• Hitwise data June 2009

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Weichert.com East Coast Rankings
Weichert.com is 1 Broker site for the East Coast
Weichert.com is 10 real estate site for the East
Coast
HitWise - Most Popular Websites in Business and
Finance - Real Estate ranked by Visits from
Selected Segments - 12 Rolling Weeks ending
October 6, 2012 (CT, DE, DC, FL, GA, MD, ME, MA,
NH, NJ, NY, NC, PA, NC, VT, VA )

• Hitwise data June 2009

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Over 1.4 Million leads sent 2003 -2012
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How do we do it?
9 components of WLNs Multi Million dollar
digital advertising budget

• Search engine placement
• Listing syndication partners
• Lead purchasing
• Banner Advertising
• Link placement
• Real estate directories
• Social Media
• Video Ads
• Strategic Partnerships

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Listing Syndication Partners
We have our own syndication company that
syndicates to over 300 real estate sites across
America
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Listing Syndication Partners
NYTimes.com
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Trulia.com
WLN purchases Featured Listings on Trulia.com
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Must Pay to Play
Trulia.com
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Must Pay to Play
Zillow.com
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Homefinder.com

• Homefinder.com distributes our listings to 230
  newspaper web sites
• Owned by the Tribune Co, Gannett, and McClatchy
• Chicago Tribune, Orlando Sentinel, Baltimore Sun,
  Los Angeles Times, and Miami Herald
• I-phone Open House search
• Listings may not appear on some sites

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Listing Syndication Partners

• View Updated flyers Weichert.com Weichert Lead
  Network Facts now available on Weichertone.com!
• Go to

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Lending Tree partnership

• WLN negotiated a deal with LendingTree to handle
  their customers who are interested in real estate
  services.
• In 2012 WLN expects to receive over 100,000
  customers from LendingTree

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Digital Branding Campaigns

• WLN doesn't only focus on lead generation
• WLN is working hard to build the Weichert,
  Realtors Brand
• Real Estate shoppers are online
• Almost 90 of buyers use the internet to search
  for a home

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Behavioral Banner campaigns

• The concept is simple if an individual has
  demonstrated a recent focused interest on a
  particular product, service or travel
  destination, they are more likely to notice (and
  act!) on a related banner ad message they see -
  no matter what site they are visiting.

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Behavioral Banner campaign
When they visit the real estate section they get
TAGGED!
When they visit a different real estate section
they get TAGGED again!
3 tags and your it! The person is now flagged as
a real estate intender.
Now we can target them on thousands of other web
sites.
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Re-targeting Banner campaign
Would you like more Seller leads?
When they visit the Seller section of
Weichert.com they get TAGGED!
Now we can target them on thousands of other web
sites.
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Weather Banner campaign
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Weather Banner campaign

• Sick of the Snow Campaign
• Targeted weather channels
• Ran campaign during snow storms
• Targeted States hit by the storms
• Over 9 Million impressions

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Banner Ads

• Weichert Banners
• Millions
• impressions on
• 1000s of sites
• Banners Available on
• WeichertOne.com

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TV Ads
If a picture is worth a thousand words then a
video is worth a million
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TV Ads

• How many of you watch TV?

How many of you record TV shows you watch?
How often to you fast forward through the
commercials?
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TV Ads on the internet
The advantages of online video ads are that you
only pay for complete views and you can do
advanced targeting
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TV Ads
YTD our video Ads have received almost 1 million
Impressions!
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Jets Brand Leveraging
Leveraging secondary brand association to create
brand equity
Advertising on the NY Jets web site
One of the sponsors of Jets Talk Live
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Facebook
https//www.facebook.com/weichert
Visit Weicherts Facebook page
and hit the Like button!
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Facebook Ads
Running Ads on Facebook
622,738,383
How many times have our Ads been displayed on
Facebook?
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Paid Search Google, Bing, and Yahoo
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Paid Search Google, Bing, and Yahoo
WLN is now bidding on over 1 MILLION keywords on
Google
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Paid Search Google, Bing, and Yahoo
YTD our Search Ads have been shown over 300
Million times!
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Paid Search Google, Bing, and Yahoo
YTD our Search Engine Ads have generated nearly 3
Million clicks to Weichert.com
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The Future of Awesome!
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Mobile Devices are changing the world
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Weichert iPhone App
Weichert has invested and will continue to invest
heavy in mobile technologies
2010 Weichert began development of our iPhone App
2011 Weichert revamped our mobile web site
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Weicherts mobile and iPhone App traffic
Now get up to 700,000 visits per month! YTD
Mobile traffic is up over 300!
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WeichertRents.com
WeichertRents.com

• Rental lead volume up 10 over last year!
• Launched a new version of WeichetRents.com
• New features include Improved Map Search
• New listing pages
• Overall improved look and feel!

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WLN vs. The Industry
Kathleen Devine Director of Sales, WLN
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The 2012 Weichert Challenge Two years ago we
proved Weichert had the best lead generation
system and response time!
This year we tested

• Quickness and ease of web forms
• Time between filling out web form and initial
  contact.
• Notable experiences.

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The Weichert Challenge
Internet Competition Weichert is the Winner!
See the full presentation on Weichert
University!

• We tested the competition and Weichert was the
  quickest live response of all 18 companies in our
  test.
• Of those reviewed, Long Foster was second, 30
  minutes later.
• Coldwell Banker, Century 21, Keller Williams and
  Prudential NEVER contacted us by phone.
• Based on our experience, Weichert is clearly the
  winner in quickness and quality of response.

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Why is Weicherts Internet Marketing Strategy
Superior?

• We beat the industrys response times! With 50
  of internet inquiries unanswered the national
  average response time is 2 ½ days!(NAR)
• Weicherts state of the art National Call Center
  responds to internet inquiries in minutes. (Avg.
  3 min.!) Often responding to Brand X listing
  inquiries long before the listing broker.
• Industry mainly emails leads We scrub out 52 of
  inquiries and introduce you to a live customer on
  the phone at the peak of their interest. Giving
  you the best chance of conversion!

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What of 2011 Buyers found their Agent online?
Question 1

• 10
• 27
• 54
• 74

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How Buyers found their agent
10 of 2011 Buyers found their Agent on a web site
Source NAR, 2010 Profile of Home Buyer and
Sellers
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How Buyers found their agent
50 of 2010 Buyers were referred to an agent by
a friend/family member or were past customers!
Source NAR, 2010 Profile of Home Buyer and
Sellers
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PLUS all of the Residual Business
Not actual customer images
1 lead has resulted in 14 additional customers
and 128K commission!
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Possible Additional Income
150,000
121,000
50,000
25,000